Campaign Spotlight

Campaign Spotlight: Ito ang Panatang Makabangon—Cobra Energy Drink and FCB Manila unleash a spot featuring Workers of the New World

MANILA, PHILIPPINES – Now that we are in a new world, with new norms and unfamiliar challenges, who can we mainly rely on but ourselves? For Cobra Energy Drink, it is our own strength that should power us through to survive these tough times. That thriving in the new world begins from within.

Directed by Sid Maderazo, in collaboration with The Acid House and FCB Manila, Cobra unleashed a full-animation spot that exhibits workers and their strong promises to themselves, as they rise to the challenges of the new world—their “Panatang Makabangon” (“Oath to Rise”).

In its development stages, it was made sure that everything in the video was compliant to new norms—protective equipment, distancing, etc. The characters were brought to life by co-director and Acid House head Ivan Despi, in the image of the Cobra persona: Unbeatable spirit and energy with a purpose.



Chief Creative Officer and Co-Chief Operating Officer: Jake Tesoro
Creative Team: Rab Evangelista, Jelena Fajardo, Jan Sarmiento

Chief Strategy Officer and Co-Chief Operating Officer: Lizette Santos
Strategic Planner: Jam Jimenez

Client Services Director: Rice Simpao
Associate Business Unit Director: Gian Recalde
Senior Account Manager: Jerald Andres

SVP for Commercial Division: Hubert Tan
Marketing Manager for CSD: Dan Ong
Senior Marketing Manager for Media and Budget: Jennifer Cortez
Senior Brand Manager: Gab Enriquez
Senior Brand Assistant: Alexa Capiña
Brand Assistant: Alex Ordinante

Broadcast Producers: Jim Carrelli and Raissa Carrelli
Associate Producer: Raye Gawki

Director: Sid Maderazo
Executive Producers: Franny Omampo and Alfonso Bassig
Cristina Asparo-Paat: Line Producer
Shannon Balangue: Post Producer
Ivan Despi: Lead Animator – Acid House Post

Partner with adobo Magazine

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