Campaign SpotlightPress Release

Campaign Spotlight: Kapoor siblings showcase their love-hate relationship with relatable spot for Skinn

MUMBAI, INDIA — Skinn, a fine fragrance brand from the House of Titan, is back with its #BestSaidWithSkinn campaign. The brand’s new digital video campaign, developed by creative agency Ogilvy & Mather, celebrates the Rakshabandhan season with the sibling duo, renowned fashion stylist and film producer Rhea Kapoor and actor Hashvarrdhan Kapoor.

The video perfectly captures the fun and sassy relationship between the Kapoor siblings as they casually lounge on their couch playing a round of ‘Sibling Bingo.’ On asking Rhea to spill beans on her secrets, she confessed that there is a family WhatsApp group excluding Harshvarrdhan. This video is all hearts and is sure to capture all your attention. With the awkward hug, leg pulling, and gifts, this video screams relatability and the accurate depiction of love-hate sibling relationships.

With this campaign, Skinn conveys how a special bond, which is unlike any other, needs a gesture, which is as personal and special as the relation itself. Harshvarrdhan can be seen surprising and pampering his sister and himself with the fine range of perfumes from SKINN by Titan, which as Rhea Kapoor adds is the first time ever as she has never received a gift from her brother on her birthday or even for Rakhi. Rakhi’s gifting is made easier and fun with SKINN as the love, bond and irreplaceable relationship between your siblings is #BestSaidWithSkinn.

Ankit Kasliwal, head of marketing, fragrances division, Titan Company Limited added, “Rakshabandhan is the celebration of love, protection, and life-long companionship. Gifts play a great role in conveying love for our siblings and bringing back all the rejoicing memories of growing up side by side with one another. The splendid fragrances from SKINN thus, are a perfect gift to express your love. With this digital video, we celebrate the season with the most loved sibling duo- Rhea Kapoor and Harshavarrdhan Kapoor. Their bond is full of love, fun, and mischief, which makes the video relatable for us all reminding us of our own beautiful relationships with our siblings.”

The wide range of SKINN fragrances is available on Skinn.in from INR 1595 onwards.

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