Campaign Spotlight: KFC Commemorates a Visit From Kanye West and Kim Kardashian with a Plaque Organized by Sid Lee Paris

0
99

PARIS, FRANCE – Early Thursday morning, France woke up to an incredible video of Kim Kardashian herself had posted a story about her and Kanye ordering at a kiosk in a central Parisian KFC (Strasbourg-St.Denis). 

A few hours later, KFC France paid homage to their visit with a tweet featuring a bucket and the lyric, “Me and my girl split the buffet at KFC”, from Kanye’s song “Touch the Sky”. The song was included in the Bucket Bangers Spotify playlist KFC and Sid Lee Paris put together last year, which featured songs mentioning the fast food brand.

Soon, the whole world was infatuated with the video, and fans have already started flocking to the Strasbourg St-Denis KFC location. At 6 pm Thursday evening, a commemorative plaque was erected on the kiosk the Wests used in the presence of the employees who served them, making it a new site of pilgrimage for Kimye fans and chicken lovers. Organised by Sid Lee Paris, the response serves as a reminder of just how deeply rooted KFC is in pop culture.

 

CREDITS:

Agency: Sid Lee Paris

Chairman – Executive Creative Director: Sylvain Thirache

President: Johan Delpuech

Creative Directors: Céline & Clément Mornet-Landa

Managing Director: Mehdi Benali

Art Director: Jessy Kikabou

Copywriters : Julien Sens, Max Harrington

Group Account : Héloïse Marchal

Senior Account : Camille Caucat

Account Executive : Yoann Deminiac

Head of Social Media: Alexandre Ponte

Head of Production: Thomas Laget

Producer : Julia Bakola, Lisa Beck

About the Author

Theda Braddock is an American who lives and works in Paris. She helps agencies develop their communication and promote creativity, and writes for several publications when she has time.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.