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Campaign Spotlight

Campaign Spotlight: Klook reminds Filipinos of the country’s beauty in new original song

MANILA, PHILIPPINES – As the country eases into the new normal and local tourism gradually opens to the public, Klook urges Filipinos to remember the unparalleled beauty of the Philippines through an original song “Pilipinas, You’re Worth the Wait.”

Tapped to write and perform the song is Myke Salomon, a theater actor and musical director who worked on some of the country’s most popular recent shows including Trumpet’s Joseph the Dreamer, Full House Theater Company/Resorts World Manila’s Ang Huling El Bimbo, PETA’s Rak of Aegis and A Game of Trolls, and Mula sa Buwan.

 

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An interesting challenge, as Salomon puts it, the song was aimed to strike a balance between promoting tourism and responsible travel. “It’s about waking up and feeling that imploding urge to experience outdoors but at the same time, still following safety protocols,” shares Salomon. “The song starts with planting the seeds of travel and wanting to go out on adventure again and then eventually evolves into a bucket list of travel adventures. It’s lyrically constructed in a figurative way because of the tone of the song.”

Letting his own love for travel inspire him in writing the song, Salomon dubbed the song as a “love letter” to the Philippines.

The song is launched in line with Klook’s “Pilipinas, You’re Worth the Wait” campaign, which encourages Filipinos to rediscover the beauty of their home country through exciting new promos, offers, and packages with flexible and safe bookings.

The catchy and upbeat tune inspires listeners to create new memories and resume exploring the breathtaking sights, thrilling activities, delicious food, and everything else that the Philippines has to offer.

Accompanied with a video that featured the wonderful lush natural Philippine sceneries, fascinating historical sites, the country’s diverse food choices, this song and video definitely spoke to our wanderlust souls.

Be sure to check out Klook‘s website at https://www.klook.com/en-PH/promo/ph-worththewait and Facebook at https://www.facebook.com/klookph/ to find out how you can make local trips safer and more affordable.

Partner with adobo Magazine

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