Campaign Spotlight

Campaign Spotlight: Laithwaites and RAPP bring that wine cellar feeling to first-ever Christmas ad

LONDON, UK — RAPP is continuing to bring more fun to wine advertising with a festive take on LaithwaitesWine Cellar Feeling campaign – creating the wine delivery business’s first-ever Christmas advert.

With more and more people moving to wine home delivery, the retailer hopes the campaign will tempt more shoppers to have their wine delivered this Christmas, as well as bring a smile to a Christmas we’re all looking forward to.


The advert builds on the existing Wine Cellar Feeling campaign by focussing on a typical Christmas scene where things don’t quite go to plan…

Launching on November 5th and running through to the end of the year, the new work will run on TV, VOD, display, and social channels. The TV ads will be supported by digital advertising to increase consideration with supporting messaging, this will appear as YouTube pre-rolls, contextual web display, and paid social.

James Morrison, Head of Brand at Laithwaites said, “Despite the chaos Christmas can bring, we hope our ad will make people smile, and inspire those get-togethers we missed last year. For us, enjoying great wine with friends and family is what we’re all about – and nobody needs a wine cellar to do that!”

Matt Gardner Lewis, Group Account Director at RAPP said, “Expanding on the Laithwaites world has been fun creative work to launch. Wine is a big part of the festive season and bringing Laithwaites’ genuine passion for wine and fun to life make this a perfect fit.”


Head of Brand – James Morrison
Brand Campaign Manager – Rosie Jeans

Creative Director – Matt Mitchell
Creative – Molly Barnes
Creative – Adela Nash
Strategist – Jay Thom
Group Account Director – Matt Gardner-Lewis
Senior Account Manager – Jimmy McMorrow
Head of Production – Steph Hottlet

Director Michael – J Ferns, Producer Phil Barnes @ 76 Ltd
Music composer – Alexander Wells
Offline editor – Matt Pochettino @ Marshall Street Editor
Post Production – N8
Colourist – Tim Smith @ Cheat
Photographer – Nick Howe

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