BNEI BRAK, ISRAEL – The monkeys NFT craze has been circulating the industry. This includes the Bored Ape Yacht Club, Mutant Ape Yacht Club, a jungle of monkeys that cost tens of thousands of dollars and sometimes even hundreds!
While people are pouring millions of dollars on monkeys, there are thousands of senior citizens sitting at home in the cold because they simply do not have the money to pay for their electricity bill.
So the Shorashim Group, a nonprofit organization devoted to building long-lasting bridges between Israeli and North American Jews, launched the project: “Freezing Apes” – a series of paintings of monkey that can be “bought.”
While the paintings are not exactly NFTs and will not make their buyers a 300 percent return per week, they will generate one big return per soul, as all the money will be donated and put forward to paying Israeli elderly people’s electricity bills.
CREDITS
Agency: Leo Burnett Israel
CEO: Imi Eiron
Client: Shorashim Group
Creative VP Leo Burnett Israel: Ami Alush
Creative Director: Oren Ben Naim
Copywriter: Achiya Darshan
Art Director: Yael Yaakov
Art Director: Nitzan Amir
Studio Manager: Sagi Valenstain
Studio: Elad Ziv, Yossi Amit, Sharon Aluk, Lior Shmueli
Account Supervisor: Ziv Abuhasira
Account Executive: Bella Batikyan
Media Manager: Asaf Mamon Marcom
Director: Eva Hasson
Production Company: GREENproductions
Agency Producer: Menny Zarhia
Traffic: Danielle Barzilay
