Campaign SpotlightPress Release

Campaign Spotlight: Lindex lets the experts of play and adventure do the talking in ‘The Art of Comfort’

GOTHENBURG, SWEDEN — Lindex, a Swedish fashion brand, has launched its new campaign called “The Art of Comfort.”

The ad features a dreamlike scene of little kids in a meadow, floating among pieces of clothing that move easily in the air. Reaching for the garments, the kids touch the soft and dynamic fabric of the clothing and get delighted in their playfulness. With kids as the masters of comfort and adventure in every part of their life, they’re the perfect people who can tell when that’s what you’re getting out of a piece of clothing.


“Welcome into our world of play, where fun and comfort lead the way. We’ve got garments for every adventure,” said Lindex.


Client: Lindex
Agency: Lindex
Production Company: new—land
Director: Jonas Bang & Bertil Vorre
Music: Everywhere – Fleetwood Mac (kids remix)



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