MUMBAI, INDIA — Teas have been part of every Indian household’s monthly grocery list. India produces one of the finest teas that the world savors in their cups. Tea is commonplace to the Indian household, it’s time to celebrate the quality, variety, and nuanced taste offerings that the varied gardens India has to offer.
Teas From India brings a delectably curated range from their own gardens and from various tea-growing regions to bring to table the wide range of teas that grow in India.
Sharing his views on the campaign, Vikram Gulia, Chief Executive Officer Amalgamated Plantations Private Limited said: “As new-age consumers seek rich and vibrant experience with products and lifestyle, we use our heritage and expertise to present an exquisite range carefully curated from across India. We leverage our legacy and deep connect with soil on which we grow our tea by nurturing our gardens to create a delectable range; a range which will deliver a whole new experience of relishing teas for consumers both traditional and new entrants to the world of tea.”
Emphasising the campaign idea, Rohit Malkani, Jt. National Creative Director L&K Saatchi & Saatchi said: “Telling a source story for a range of premium teas is like manna for a creative team! After all, India has been growing teas for nearly 200 years and produces the finest teas in the world. Shot across 3 locations, the film captures the beauty of each tea-growing region, romancing the land and interspersing the film with tea trivia. From packaging to communication, it’s been an incredible journey for us at LKSS to launch Teas from India.”
Atin Wahal Executive Vice President North & East L&K Saatchi & Saatchi said: “We wanted to position TFI not as another brand of tea but an experience. This experience needs to be seen and heard along with being tasted. It’s heartening to see that our effort of conceptualising the brand thought and the portfolio along with Mr. Gulia and his team has finally paid off. We are confident of our unique and one of its kind offering for the consumers. Welcome to the Tea Experience”
The campaign will be a digital-first campaign aimed at the young upwardly Indian consumers across metros and Tier 1 cities
Credits:
Client: Teas from India
Team: Vikram Singh Gulia, Indraneel Mookerjee, Sayani Banerjee
Agency: L&K Saatchi & Saatchi
Creative: Rohit Malkani (Jt. NCD)
Account Planning- Namit Prasad ( Sr. VP Planning)
Account Management: Atin Wahal (EVP – North & East), Shuvadeep Nag (VP)
Director: Mrinal Bahukundi
