COLOMBIA – It is a time to be more conscious than ever. For this reason, McCann Worldgroup Colombia launched a vital message hand in hand with its clients and its brands, telling Colombians that in order to maintain the best of human contact, it is important that we stay at home today; and that we do it for the most important reasons for each one. Our loved ones, our future, our country.
The campaign developed by the agency, which is supported by more than 25 companies and institutions from all sectors, was launched through different platforms and seeks to generate a greater sense of responsibility for the important role of each one in the health of the community at this juncture, valuing and protecting everything that is really important.
“We believe that, as communicators and as advertisers, it is our duty to take advantage of the platforms and the reach that we have to unite voices in a message of collective conscience and responsibility that we hope will contribute, modifying behaviors, to make this difficult moment more manageable for all and to reduce its impact”, stated Álvaro Fuentes, CEO of McCann Worldgroup Colombia.
In addition to sending a strong message to society, the piece invites people to share it -- repost it -- on their social networks, mentioning or tagging the people or things that make them stay home:
#MeQuedoEnCasaPor Ti (#IStayHomeFor you)
#MeQuedoEnCasaPor @sofia#MeQuedoEnCasaPor @felipeR
The companies and institutions that support this MW initiative are: Tiendas Ara, Astra Zeneca, Banco AV Villas, Banco de Bogotá, Banco de Occidente, Banco Popular, Pollos Bucanero, Chevrolet, Constructor, Constructora Bolívar, Centro Comercial Fontanar, Grupo Aval, Grupo Reditos, Heel, Home Burger, Homecenter, JGB, MasterCard, Nestlé, Novartis, Policía Nacional, Sika, Spring, Sura and Terpel.
The production had the priceless support of the Macarena production house, and the participation of the McCann team, who dedicated their free time to produce this message for Colombians.