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Campaign Spotlight: McDonald’s gives Filipinos a feel-good escape during lockdown

MANILA, Philippines– In a time when everyone overexerts themselves to fulfill the responsibilities at work and at home,  McDonald’s sends a reminder that sharing special moments with loved ones should always remain the top priority.

This timely message has been brought to life in the latest campaign created by McDonald’s creative agency, TBWA\Santiago Mangada Puno, for Chicken McDo McShare Box.


Launched as an online film set against an acoustic remake of the Kita-Kits with McDo song, McDonald’s latest campaign features the Agoncillo family. The story opens with Judy Ann and Ryan taking the opportunity to sneak in a much-needed break from their daily routine to reconnect.

As the couple share carefree moments in the car, they drive up to their actual destination —a McDonald’s Drive-Thru, and order a Chicken McDo McShare Box to bring home to the family. What greets them at the end of their impromptu date is a charismatic Luna, who suspects they might have been on something else other than a regular errand. The spot ends with the family sharing a lovely moment in time over good food.

With the new home set-up brought upon by the on-going pandemic, a break from the usual pace will always be welcome – even if it’s a brief date to a McDonald’s Drive-Thru.

McDonald’s Marketing Director, Oliver Rabatan said, “McDonald’s is committed to remain accessible to everyone, especially during these trying times. Our McShare Box, for instance, is made more affordable so our customers can still have their favorite Chicken McDo at home – through McDonald’s Drive-Thru, Take Out, Pick Up, or McDelivery – and share this with their loved ones!”


Client: McDonald’s Philippines
Margot Torres, Oliver Rabatan, Ada Almendras-Lazaro, Ashley Santillan, Yves Nacpil

Chief Creative Officer: Melvin Mangada
Executive Creative Director: Marci Reyes
Creative Director: Ryan Caidic, CJ de Silva
Art Director: James Mendoza
Copywriter: Inez Jayme
Account Management: Portia Catuira, Paolo Broa,
John Paul de Luna, Nikola Lacson

Director: Joel Limchoc
Broadcast Producers: Steve Vesagas, Miele Dungo
Production House: Film Pabrika Inc.
Audio House: Hit Productions Inc.

Partner with adobo Magazine

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