Campaign SpotlightPress Release

Campaign Spotlight: Medimix brings the ‘ultimate protector’ to Old Age Home for Ganesh Chaturthi

MUMBAI, INDIA — Medimix, one of India’s leading Ayurvedic personal care brands celebrates Hindu festival Ganesh Chaturthi with the residents of SMIT Old Age Home in Mumbai, as part of its “Phir Ghar Aayein Bappa” campaign. The residents of the old age home witnessed a unique idol of Lord Ganesh made by using Medimix Ayurvedic soap bars.

Ganesh Chaturthi is a festival that brings immense joy in every home with the arrival of everyone’s favorite Ganpati Bappa. Unfortunately, there are some individuals who do not get to experience this, such as residents at old age homes. This Ganeshotsav, Medimix decided to do something special for the residents of SMIT Old Age Home in Mumbai. With many residents dearly missing the festivities of Ganesh Chaturthi, Medimix helped them enjoy the experience of celebrating the coveted festival with its new initiative, “Phir Ghar Aayein Bappa.”

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Medimix Nature Protect Soap is crafted with the natural protection of 18 herbs, and hence, the Ultimate Protector (A unique Ganesh murti) was ingeniously made by assembling Medimix Ayurvedic soap bars. Along with providing a sense of positivity and happiness by celebrating the festival with the residents, Medimix also promised protection to the old age home for one full year with a commitment to donate its ayurvedic products to the SMIT Foundation till the next Ganesh Chaturthi.

Speaking about the “Phir Ghar Aayein Bappa” initiative, Cholayil Vice President of Sales & Marketing Ashish Ohlyan said, “We are very proud of this initiative. Ganesh Chaturthi is an auspicious time and is meant for everyone to experience. It was really great to see the happy faces of all the residents in the SMIT Old Age Home. I feel proud that an Indian brand like Medimix, with the goodness of Ayurveda is leading these good initiatives and making a difference.”

Wondrlab WYP Content Lead Dipti Rode and Content Director Mandar Sawant added, “Ganesh Chaturthi is an important festival in people’s lives. We felt that everyone should experience the joy of welcoming their Bappa home. We partnered with the Medimix team to start this initiative, where old age home residents too can celebrate the festival just like how everyone does.”

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