Campaign SpotlightPress Release

Campaign Spotlight: Meet the virtual human made from real dengue victim data by Takeda Thailand and CJ Worx

BANGKOK, THAILAND — CJ Worx teams up with Takeda Thailand, the Department of Disease Control, and Bangkok Metropolitan Administration, to launch “INGMA,” the virtual human that is generated from a million of real Dengue victims’ data.

Dengue is one of the most widespread diseases in Thailand as data shows that the number of Dengue victims has accumulated to 1,237,467, and all the areas in Thailand are considered the high risk of infection. However, most Thai people are not aware of this danger.


For this year’s Asean Dengue Day, CJ Worx, in collaboration with Takeda Thailand, the Department of Disease Control, and Bangkok Metropolitan Administration, has gathered data from 1,237,467 Dengue victims to generate the first Dengue Virtual Human, INGMA, to raise the awareness and communicate Dengue facts via many media platforms.

Apart from the introduction video of INGMA, her pictures also get scattered to the areas of the Dengue victims to raise Thai people’s awareness that currently, every area in Thailand is the high risk of infection and Dengue is more dangerous than Thai people think.

CJ WORX (Agency)
Creative Chairman & Founder – Saharath Sawadatikom
Executive Creative Director – Saharath Sawadatikom
Associated Creative Director – Vuttichai Chongsanguan, Chalotorn Nuanthong
Copywriter – Nawaporn Suetrong, Vuttichai Chongsanguan
Art Director – Nida Techakitteranun, Chalotorn Nuanthong
Agency Producer – Saralrat Chalermsripinyorach
Managing Director – Chawana Keeratiyutamonkul
General Manager – Warapan Pornphichitpan
Senior Account Executive – Nathawadee Runguthaisiri, Rawisara Lim
Associate Media Planning Director – Chanitta Seeda

Renegade Group (Production House)
Executive Producer/CG Director – Tawatchai Siriwarawat
Film Director – Chanatip wongpontree
Assistant Director – Supakorn kangrang
Producer – Chalida chadchay
Production Manager – Monthita Buatang, Suree Sakunsak
DOP – Chanon Yingyong
Art director – Art Crew : Samcrew Art Team
Editor – Pakpoom Pothisart
Colorgrading – Kanokpakorn Plathong
Flame artist – Natta Kantabussabong
3D Producer – Malinee Sirileardwasin
3D Generalist Senoir – Phanuvat Thumjinda
3D Generalist Junior – Warakorn Dampituk
3D Animator – Chalisa Boonkasemsanti, Sathinee Chinprayoon
Supervisor & Compositor – Naruphon Punphairoj
3D Artist – Sanhanat Suwanwised, Kitisak suksawad
After Effect – Tanapon Sukprasert, Kittisuk khankaew
Final Mix – Danai suthamcharee (Soundspace Studio)

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