Campaign Spotlight

Campaign Spotlight: Nando’s and Fishermen Integrated team up to re-celebrate Chinese New Year, Hari Raya and the Whole of 2020

KUALA LUMPUR, MALAYSIA – Nando’s and two-time Golden Kancil winner Fishermen Integrated are collaborating once again, this time to help Re-Celebrate 2020. 

The ongoing pandemic has upended the way we live, work and socialise. With movement restrictions and the need for safe distancing, many people are sad and disappointed that they’ve had to cancel festivals, birthdays, weddings, annual gatherings and other important events with their friends and loved ones. 



Adam Miranda, Fishermen’s Executive Creative Director, says these missed celebrations and cancelled plans since the year started led to this idea to Re-Celebrate 2020. “In our brainstorms, we knew this was something people all over Malaysia and Singapore needed. So why not celebrate Chinese New Year again this September. Or Hari Raya in October. Everything that you wanted to celebrate but couldn’t, you can all celebrate together at Nando’s. The campaign is about inspiring people, to let them know that it’s not too late to make it a good year,” he adds. 

Elaine Chiew, Senior Marketing Manager of Nando’s Malaysia, says the campaign is in the spirit of the restaurant chain’s ongoing #KeepTheFlameBurning initiative. “2020 has been trying for many. Since the pandemic started, we have been consciously trying to do more to support our customers and community. Now, we see that it’s time to engage our customers more directly with a campaign that puts a smile on their faces. Post MCO, we also know that people are looking for ways to dine-out safely and spend more time with friends and family. We are glad to have the Re-Celebrate 2020 campaign come together to bring Nando’s to customers in our own unique sense of humour and warmth.” 

Re-Celebrate 2020 launched in Malaysia today, preceded by teasers over the weekend which went viral and generated curiosity among followers on Nando’s social channels. So far, the teasers and launch video have garnered over 78k reactions, with responses from netizens as well as brands that include GSC, MBO, myBurgerLab, Marrybrown, EVA Airways, Xiaomi Malaysia and more.


Re-Celebrate 2020 will roll out in Singapore on 30 September 2020. 

Fishermen Managing Director Mark Darren Lee says in today’s social media scene, it’s important for brands to be unique, unconventional, and sometimes just plain crazy to stand out from the clutter. “Timing is also super important as it has a huge impact on a campaign’s vitality. We are thrilled that Re-Celebrate 2020 went viral and received such a good response over the weekend. This is made possible by the wonderful and awesome family we are blessed to have in our sampan at Fishermen. We are also truly grateful to have a client who trusts and believes in our ideas and strategies. Re-Celebrate 2020 is another way for Nando’s to continue building connections and loyalty with its customers by demonstrating that it is a purposeful brand that cares about people,” he adds. 

Fishermen Integrated is behind the Golden Kancil-winning #BersatuForMakan campaign for BFM89.9, as well as Kucing Happy for Bank Simpanan Nasional (BSN) Malaysia.

View the launch video for Re-Celebrate 2020 at Nando’s Malaysia’s Facebook Page.

Partner with adobo Magazine

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