Campaign Spotlight

Campaign Spotlight: New Kwentong Jollibee Christmas short film highlights the joy of giving from the heart

Christmas is all about spending time with family and friends, enjoying holiday feasts, and exchanging gifts. In this season of joy, Jollibee Studios presents an endearing short film under its hit Kwentong Jollibee series that encourages us to give the kind of gifts that truly matter most.  

Directed by Sigrid Andrea Bernardo, the last Kwentong Jollibee installment for the year entitled “Best Friend” tells the story of orphans Nica and Abby, and the special bond they shared with each other and their treasured Jollibee doll.


                                                 “Christmas is usually the time when both kids and adults are excited to open gifts and give also something special in return – the ones that usually come with a high price tag.  Amid the Christmas rush, we want to share the message that the most meaningful of gifts need not be expensive items so long as it comes from the heart,” said Francis Flores, Jollibee Global Brand Chief Marketing Officer and Jollibee Philippines Marketing Head. Like all previous Kwentong Jollibee campaigns – many of which have received international recognitions both here and abroad – this was a product of a collaboration between Jollibee and the team of its creative agency McCann World Group Philippines. 

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