ASIA-PACIFIC – SINGAPORE, DECEMBER 2010 – In what has been billed as one of the most prestigious digital pitches this year, Volkswagen has awarded their digital business to Grey Digital India. MediaCom will continue to handle media across all mediums.
Mr. Lutz Kothe, Head of Marketing and PR, Volkswagen, said, “The digital space is an important medium which will enable us to connect with our existing as well as future customers. We were looking for partners who can help us achieve our goals, enhance our relationship and stay true to the values of the brand. Grey Digital India’s recommendations were in line with our plans and we look forward to some great and exciting work with them in India.”
According to Sudhir Nair, VP, South Asia of Grey Digital, “This win means a lot to us. A lot of hard work, brainstorming sessions and much more has gone into making it a reality.” He added, “Our recommendations were well accepted by Volkswagen. We look forward to working on the brand known for being innovative.”
Grey Digital India is one of India’s leading digital agencies and is part of the Grey Digital global network. Grey Digital India’s clients include Adobe, Infosys, Deutsche Bank and ITC.
