the word on creativity
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Digital News
How brands use social media to lead in the new normal
Being a marketer during the new normal is not an easy feat. The once laid-out plans were now shelved and…
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Featured
#People: Creative by nature, Terence Angsioco’s journey of discovery during lockdown in Coron
CORON, PALAWAN, PHILIPPINES — Terence Angsioco is a creative person by nature. At a young age, he already owns and is…
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Philippine News
Brand & Business: When familiarity breeds camaraderie — the friendship network at Katapult Digital
MANILA, PHILIPPINES — This much is true: start-ups grow from a nexus of people, who know people, who know people.…
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Featured
People: Filipino creative director Eric Cruz on traveling the world and taking the creative helm at Sid Lee
LOS ANGELES, USA – Eric Cruz is a creative director, designer, and educator who has over 23 years of broad…
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Philippine News
Insight: Pinoy MSMEs on Facebook show resilience despite challenges in pandemic
MANILA, PHILIPPINES — COVID-19 has become more than just a global health crisis. With limited mobility, travel, and tourism, economies…
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Press Release
Media: SES satellites launches free-to-air satellite channel fight COVID-19 by delivering reliable, informative content
LUXEMBOURG — Millions of households across Africa, Europe, and Asia-Pacific will be able to access a free-to-air TV channel via SES…
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Global News
New Business: DDB Mudra South bags creative mandate for Gem Paints
MUMBAI, INDIA — Gem Paints, one of Southern India’s leading manufacturer of paints and coatings has awarded its creative duties…
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Global News
Insight: WARC Future of Strategy report reveals key role of strategists in pandemic response
LONDON, UNITED KINGDOM — Twenty-six percent of respondents surveyed have seen headcounts decreased, and a further 18% were expecting them…
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Global News
Insight: Rakuten Advertising Report highlights Chinese shoppers will increase holiday spend in second half of 2020
SINGAPORE — According to new research from Rakuten Advertising, the global provider of advertising technology and consumer insights, 87% of consumers…
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Global News
New Business: Serviceplan Spain beats 10 other agencies in pitch to win Valencia Region Tourism account
VALENCIA, SPAIN — Turisme Comunitat Valenciana has awarded its communication account to Serviceplan Spain, who will be responsible for national and…
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Philippine News
Brand & Business: The average Filipino earned P55,000 on Carousell under quarantine
MANILA, PHILIPPINES — A new user behaviour study conducted by Carousell, one of the world’s largest and fastest growing classifieds,…
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Campaign Spotlight
Campaign Spotlight: Indie Go Media’s ‘Safe Malling at SM Supermalls’ campaign gets 11 million views
MANILA, PHILIPPINES — Indie.Go Media, one of the top creative content agencies in the Philippines, releases a behind-the-scenes look at…
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Events
Events: AD STARS 2020 Awards receives over 20,000 entries on its fourth year #ADSTARS2020
BUSAN, SOUTH KOREA — AD STARS has received 20,028 entries from 60 countries to this year’s awards, with an increase in entries…
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