- COVID-19 drives an increasing appreciation of strategy
- Headcounts decrease despite the value of strategy increasing
- Budget cuts have a knock-on effect
- Short-termism and a shift in purpose
Summing up, Amy Rodgers, Managing Editor, Research & Rankings, WARC, says: “WARC’s Future of Strategy 2020 report reveals that strategists have been crucial to the pandemic response and have had a chance to shine.
“However, staff and budget cuts are a threat to the discipline. Additionally, the shift to short-termism brought on by the crisis to stimulate quick sales is leaving strategists feeling that their role and value are under threat.”
A free sample of the report is available upon request. The full report, which includes expert commentary and opinion from around the world, quantitative and qualitative data analysis, as well as advice, is available to WARC subscribers on warc.com