Campaign Spotlight

Campaign Spotlight: O2 and Serviceplan Bubble create campaign ‘For Every Home’

HAMBURG, GERMANY — Whether Bauhaus aesthetic, retro-chic, family flat or one-room flat, different personal interiors styles and ways of living are represented in ‘Every Home’, a fictional apartment building, where Gen Z and Boomers, gamers, and Yogis can be found in their homes engaged in activities made possible by O2’s high-speed internet.

We are invited into the habitats of the building’s residents from the point of view of a Pizza delivery person, who has to visit several apartments before finding ‘Alex’ and delivering their pizza. We see the very different ways in which residents of different ages and demographics use the internet: people are depicted in their home environments streaming, working, dancing to online radio with smart speakers, uploading videos, and much more, demonstrating how everything is possible with O2’s high-speed internet.



The beautifully crafted film was directed by Rodrigo Saavedra out of Rekorder, with DOP Benjamin Todd and 3D production by Sehsucht Munich. The eye-catching sets were designed to give an insight into different apartments, in a Wes Anderson-style fly on the wall style.

Leif Johannsen and Patrick Matthiensen, Managing Partners Creation at Serviceplan Bubble, added, “In order to communicate our message as simply and memorably as possible, we have developed the ‘Every Home’: a house in which we stage scenarios of different types of internet usage in different dwellings.”

Michael Falkensteiner, Director Brand & Marketing Communications O₂ / Telefónica Deutschland, explains, “With our network campaign we have successfully positioned O2 as a mobile provider with a very good network.

But at the same time, O2 has the largest home internet availability in Germany and is the first German provider to offer a fixed network tariff for all technologies. Therefore, we also want to make O2 a well-known and popular brand for fixed network offers and significantly increase the perception of our Internet@Home products. We want the O2 brand to be firmly anchored in the minds of consumers when they think of fixed network.”



Client: Telefónica Germany
Brand: O₂ Deutschland
Agency: Serviceplan Bubble and Neverest Hamburg
Global Chief Creative Officer, Serviceplan Group: Alexander Schill
Managing Creative Partner: Leif Johannsen
Managing Creative Partner: Managing Creative Partner
Creative Director Copy: Daniel Steller
Creative Director Art: Pavel Bondarenko
Senior Art Director: Tudo Cucu
Senior Copywriter: Philipp-Morten Gohla
Art Director: Felix Ebell
Art Director: Theresa Fechler
Managing Partner: Lars Holling
Account Director: Sabrina Schwartz
Account Manager: Nico Lohmann
Junior Account Manager: Johanna Pitz
Agency Producer: Christoph Köhler
Film production company: REKORDER GmbH / Dominik Meis
Director: Rodrigo Saavedra
DOP: Benjamin Todd
Production Designer: Mark Connell
Editor: Marcelo Vogelaar
Recording Studio: NHB Studios
Post-Production/ Grading: Marla Colour Grading: Fernando Lui
Sound Design/ Music Company: Sound: NHB Studios/ Music: Peder and Asger Baden
Media Agency: Havas Media Germany / Michael Sack
3D Production/ VFX: Sehsucht München GmbH
Service Production: Shelter Film

Telefónica Germany/ o2 Deutschland
Chief Consumer Officer (CCO): Wolfgang Metze
Director Brand & Marketing Communications: Michael Falkensteiner
Head of Competence Center Communications: Brigitte Giels
Senior Marketing Communications Manager: Stefanie Welter

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