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Campaign Spotlight

Campaign Spotlight: OBOS exclusive interview with the Fly on the Wall, Norway’s largest housing developer gets creative in a new spot directed by Joe Vanhoutteghem.

COPENHAGEN, DENMARK –In a new film for Norway’s largest housing developer, OBOS, the fly on the wall tells about its experiences in all the different home and rooms it has passed through, emphasizing that we tend to make it work with the home we have got.

Created by Anorak, the film plays on the cliche saying “I would have loved being a fly on the wall for that!” and imagines the life seen by the fly on the wall itself.

The film opens with the different rooms and how people connect in each of them. In the end, the fly concludes that “Some people needed more space, but there was always enough room.”

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The spot was directed by Joe Vanhoutteghem and produced by Bacon with Anorak as agency. It is wonderfully paced, quirky and warm, and even comes with small twist at the end.

CREDITS:
Agency: Anorak
Production Company: Bacon
Director: Joe Vanhoutteghem
Executive Producer: Magne Lyngner
Producer: Øystein Dyb
DOP: Daniel Voldheim
Editor: Manu Hove
Post Producer: Eli Sandal
VFX: Markus Tangre
Grade: Julien Alary
Sound: Andreas W Martinsen

Partner with adobo Magazine

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