SINGAPORE – Shot in four locations, OPPO’s three main films were created by electriclimefilms and worked closely with M&C Saatchi. Director Damiano Fieramosca worked together with the creative team at M&C Saatchi to tell three stories, highlighting different subjects all treated in parallel to have a similar look and feel. The campaign was made as a connection to a larger global campaign.
“The whole experience was an amazing creative collaboration with great effort from all parties involved,” says Director Damiano Fieramosca.
The campaign’s main objective was to focus on the exceptional battery life and special qualities such as the ultra-vision camera system and screen the new Oppo Find X2 Pro 5G’s unique features. The films centered around three well known characters in the media world who were the protagonists of each films: Film Director Nayla Al Khaja; Professional Photographer Jumana Jolie; and Tech Reviewer Emkwan.
The idea behind having influencers as the protagonists and promoters of the campaign was to correlate the features of the phone with each talents’ respective professions: Jumana highlights the smartphone’s high-end camera features, Nayla highlights the ultra-vision screen for ease of media viewing, and Emkwan highlights the technologically advanced, fast charging, and long lasting battery life of the new OPPO phone. By allowing these dynamic but practical experiences to organically lead the films, the product’s presence was subtly integrated in order to maintain and reflect the spirit of the brand.
With a focus on cinematography to guide the narrative of the film, DOP Elias Trad used gentle handheld shots were taken to help complement the confidentiality of the VO and presence of the characters. All three films were shot on an Alexa Mini paired with soft cinema Cooke anamorphic lenses to achieve a high cinematic visual quality.
MENA Marketing Manager: Tina Qiao
GCC PR Manager: Lucy Sarabamon
MENA Marketing Director: Fadi Abu Shamat
GCC Marketing Manager: Lian Shi
Agency: M&C Saatchi
Managing Director: Claudia Dumond
Account Director: Lameez Domingo
Executive Creative Director: Ryan Reed
Creative Director: Benjamin Lees
Associate Creative Director: Braden Deatcher
Director: Damiano Fieramosca
DOP: Elias Trad
Photographer (Light Matter): Daniel Botezatu
Photographer’s Assistants: Shahid Shoudhri, Zeeshan
Executive Producer: Michael Ahmadzadeh
Senior Producer: Chaza Said
Assistant Director: Zeus Merhi
Production Manager: Layal Mooti
Production Assistants: Mariam El Nawawy, Abdullah
1st AC: Tony Abrahim
2nd AC/VTO: Omer Yucel
Gaffer: Raymond Abou Diwan
Sparks: Vinod Palakkil, Gergous Narouz, Richard Bunag
Driver: Emad Attia
Location Manager: Nawaf
Hair & Makeup Artist: Sarah-Jane
DIT: Mariam Gabunia
Editor: Mariam Gabunia
BTS Footage: Abdullah Yasin
BTS Edit: Abdullah Yasin, Mariam Gabunia
Influencer Talents: Nayla Al Khaja, Emkwan, Jumanah
Equipment Rental: Gamma Engineering
Kit: Arri Alexa Mini + Cooke Anamorphic