Campaign Spotlight

Campaign Spotlight: PixelBox Manila Work with Award-Winning Director Joel Limchoc on New Vitress Film with Publicis JimenezBasic

PixelBox Manila have just completed work on the latest ‘all action’ Vitress Film for Publicis JimenezBasic, Philippines. The Film was directed by Film Pabrika’s highly respected and award winning Director Joel Limchoc.

In an action film for Vitress Hair Freshener, lead talent Solenn Heussaff takes on a gruesome enemy – a monstrous smoky presence that possesses her hair with bad odors – and emerges victorious with help from Vitress Hair Freshener.


PixelBox Lead Online Artist Eva Ng says, ”This was the very first combination of hair, beauty and action that I have ever worked on.  The whole VFX team worked tirelessly to create very impressive and spectacular scenes.  The most challenging part was to make giant CG hair fists attaching perfectly with Solenn’s hair (some very cool work from Underpants, our CG team in New Zealand).  I should also add, that the whole process was seamless thanks to the fantastic director Joel Limchoc who involved us in every step of the creative process”.

“It was great to be given full artistic freedom by Joel.  This gave me the opportunity to put my experience in feature films to achieve a cinematic look reminiscent of urban, gritty action movies. An audacious move, definitely outside of the usual comfort zone of traditional beauty product clients” adds PixelBox Colourist Thomas Bouffioulx.

Film Pabrika Director Joel Limchoc said. “This was definitely one of the more rigorous shoots I’ve done, with only twenty six  hours to bring PJB’s (Publicis Jimenez Basic, creative agency) storyboard to life. We were able to do it because Solenn came in very well-prepared with her training and was game to do anything and everything to get the best shot. Coupled with a great production and team behind this project, it was truly one of the most memorable shoots I’ve done.

I also appreciate the proficiency of all the artists behind post production. Half of the “triumph” of this project, we owe to them. It entirely complemented the hard work and effort given by all the staff from pre prod and shoot stage.”

PixelBox Colourist Thomas, perfectly set the right overall mood and tone of the material. He made it look like I shot the whole thing on film. Since the whole spot is fast-paced, the color grading helps a lot to aid the viewer where to look at.

PixelBox Online Artist Eva, is one of the most meticulous online editors I’ve worked with. There are so many layers of touch ups and comps in every frame. She practically made the protagonist hair longer on every frame.

And of course, none of this would be possible without the stellar work of PixelBox Underpants team, who blew us away with visual effects of the hair monster. A good CGI is great if it doesn’t look like its CGI.




Marco Nieto – General Manager for Philippine Operations and International Operations

Pam Sulit – Vice President for Marketing and Brand Development

Joyce Jacobe – Marketing Manager for Hair and New Markets

Nikki dela Fuente – Associate Brand Manager


Tats Cruz – Managing Director

Carol Fadri – Client Service Director

Chelo Bacarro – Group Account Director

Igie Soriano – Account Director

Trixie Diyco – Executive Creative Director

Jofer Mijares – Associate Creative Director

Jess Villaruel – Associate Creative Director

Arri Veloso – Copywriter

Noel Enriquez – Producer


Joel Limchoc – Director

Dix Buhay – Cinematographer

Adelina Leung – Production Designer 

Christine Blando & Cris Pasturan – Assistant Directors

Sonny Sison – Stunt Choreographer

Vava Tadlip – Hair Stylist

Maita Baello of Qurator Studio – Wardrobe Stylist

Robbie Piñera – Make-up Artist

Bobot Atanacio – Propsman

Ana Fe Manuel – Executive Producer

Lei Villena – Line Producer

Meann Ballesteros – Production Manager

Rene Milla – Location Manager

Gretel Teope – Production Staff

Nikka Valencia – Production Staff

Bien Felix – Offline Editor


Eva Ng – Lead Online Artist

Samson Young – Second Online Artist

Thomas Bouffioulx – Colourist

Jaimee Calupitan – Executive Producer

Nina Lee –  Producer

Noah Alcalde, Gia Austria, King Santos – Online Assists

Cesca Veneracion – Assistant Colourist

PixelBox Manila and Underpants Auckland – CG Team

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