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Campaign Spotlight

Campaign Spotlight: Pornhub brings visitors back to museums with interactive art guide by Officer & Gentleman

NEW YORK, USA – Pornhub, the world’s largest adult network, launched Classic Nudes: An interactive audio and video guide to some of the world’s premiere art museums, focusing specifically on the most stunning nude masterpieces in their collections. 

Although tourism is beginning to make a comeback, many of our most beloved and respected art institutions are still feeling the effects of the pandemic. So in an effort to encourage their 140 million daily users to get excited about visiting museums, Pornhub wants to prove that their website isn’t the only place you can find priceless porn. Featuring more than 100 nude works of art from museums like the Louvre, the MET, Musee d’Orsay, Uffizi Gallery, Museo del Prado and the National Gallery, the guide was painstakingly curated with the help of an expert art historian in order to give users a feast for the eyes and the mind. 

See the interactive guide here: www.phclassicnudes.com

Sponsor

To promote the guide, Pornhub released a SFW ad starring former adult performer and politician Cicciolina (Ilona Staller), well known in the art world for appearing alongside her ex-husband Jeff Koons in some of his most erotic and controversial artworks. In the ad, Cicciolina takes on the titular role of Botticelli’s “Birth of Venus” as she motivates Pornhub’s users to appreciate nudity in a whole new context with the Classic Nudes guide.

See the SFW ad starring Cicciolina here:

https://www.youtube.com/watch?v=74sQsifIbyA

 

Behind the activation is the brand’s longtime creative agency Officer & Gentleman. According to Javi Iñiguez de Onzoño, Executive Creative Director of the agency: “We wanted to introduce classic art to a whole new audience at a time when museums could use some extra attention. And what better way to do that than showing Pornhub’s users that they can find some of the sexiest scenes in history at the world’s most famous museums. And who knows? They may just learn to love art in the process.” 

Classic Nudes was designed for use when visiting the featured museums (with detailed maps showing the location of each work of art) or from the comfort of your home. The audio guide is voiced by adult star and radio personality Asa Akira, adding a humorous touch to some thoroughly researched art history. And as an added surprise for Pornhub’s users, each museum tour includes an adult video starring amateur couple MySweetApple, in which they recreate nude masterpieces from the collection with their own erotic twist.

Another Perspective

In recent years, society as whole has begun to reevaluate both art and the artists who create them and hold them to accountable for any unacceptable behavior or themes depicted in their work.  With that in mind, all the pieces selected for this project have been contrasted and verified by a team of professional art historians in an effort to avoid any works of art that have an offensive subject matter or questionable historical background. 

However, as we are looking to the past, we have to take the historical context in which each of these works were created into account. And, unfortunately, due to many of the social conventions of the time, they lack the diversity seen in Western art today. So to give users a wider perspective, Classic Nudes has a section titled “Another Perspective” featuring a selection of nude masterpieces from across the globe that depict a greater variety of cultures, subjects and viewpoints not widely represented in Western art, including pioneering works by women and BIPOC artists.

Pornhub’s sincere hope is that this project generates an interest in all art and encourages users to explore all the amazing artwork on display in museums across the world, not just those featured in Classic Nudes.

CREDITS

Agency: Officer & Gentleman
Executive Creative Directors: Javi Iñiguez de Onzoño & Alex Katz
Managing Director: Jose Ortiz

Client Service Director: Marta Blanco
Account Supervisor: Inma Ortega
Account Executive: Marta Cintero
Creative Supervisors: Gonzalo Arica & Ricky Solano
Creative team: Nuria Ariza & Andrea Rubio
Agency Producer: Beto PF

Senior Copywriter: Andrew Boulton
Production Company: Modular
Director: David Triviño
Producer: Julia Campo
Production Assistant: Adriana Adeva
Assistant Director: Borja Leyva
Director of Photography: Sergio Monjas
Editor: David Triviño
Colourist: Fran Condor
FX: Modular & Forgotten Fantasies

Partner with adobo Magazine

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