Campaign Spotlight

Campaign Spotlight: Potato Corner makes advertising history with pioneering “shortserye”

MANILA, PHILIPPINES — What can possibly happen in 10 seconds? For Filipinos hooked to their mobile phones for more than 10 hours a day every day, 10 seconds is a lot.

While it takes only three seconds to grab our attention online, 10 seconds is just right to hook us up to anything—be it a well-designed website, an arresting video, or a pretty funny ad.

But a new advertising concept will even shake things up in online consumer engagement as Potato Corner, the beloved “flavored fries,” brings its playful and fun flavors in a pioneering, never-before-seen storytelling adventure.


This August, the homegrown “comfort fries of choice” will drive the daring and enthusiasm of 40 million Gen Z Pinoys with the country’s first-ever digital micro-series.

Ingenuously fusing the techniques of story-driven filmmaking and digital advertising, the 10-episode series presents gripping 10-second stories of siblings’ cravings during this time of lockdown, remote learning, and online delivery.

Potato Corner and its creative partner The Jumpcat Experiment tapped five digital celebrities to lure their audiences to these engaging shorts: Kumu livestreamer, actor, model, and host CJ Reyes; music vlogger and Rouge drummer Gyan Murriel; TikToker Carol Reyes; online game streamer Cherizawa Barnacha; and social media artist Steven Ocampo.

So what makes these trailblazing locked-down tales worth watching? Abangan.

Partner with adobo Magazine

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