BANGKOK, THAILAND – Sonorous cheers at Samyan Mitrtown as the Advertising Association of Thailand (AAT) created a new phenomenon in the Thai creative industry with the “Adman Awards & Symposium 2025,” a prestigious platform that united thinkers, creators, marketing communicators, and entrepreneurs nationwide.
Under the theme of “The Future of Advertising is Humanity.” The event concluded with announcement of the year’s top award-winning works, reflecting that “humanity” remains the crucial core of all modern advertising.
Rati Panthawi, President of the Advertising Association of Thailand, spoke about the success of this grand and inspiring annual festival: “While technology can create content in an instant, the human heart is the only thing technology cannot replicate. This is the spirit of this year that the Advertising Association of Thailand intended to convey at the Adman Awards & Symposium 2025, a platform that brings together marketers, advertisers, creatives, students, and everyone who believes in the power of communication, to reflect on how the industry can grow when technology and the human heart must advance together.”
This year, the Adman Symposium designed an intensive stage concept under three main zones: “Love-Greed,” “Envy-Passion,” and “Courage-Faith,” It included over 33 seminar topics and 10 workshops that ignited creative thinking in every dimension of the industry, featuring brand builders, marketers, storytellers, and technology experts sharing diverse perspectives, such as:
- Is Award-Winning Creativity Driven by Love or Greed?
- The Power of ‘Love’ in History of Storytelling
- Music Passion: Unbound Creativity
- The Limits of AI: What Can—and Can’t—be Automated when it comes to empathy, and big ideas
- Humanized Design in Action
- Humanize AI in Content Creation
Every topic challenged perspectives and ignited creative power at a time when the industry must find a balance between “mechanical brains” and “human spirit.” Attendees gained inspiration, ideas, and new upskilling approaches that can be applied to real work. This year’s Symposium reflected the most inspiring and intensive growth it has ever experienced.
For the Adman Awards 2025 results announcement, the awards were elevated for today’s performance-oriented world of marketing, where creativity must genuinely drive sales. This year, the “Adman Awards” expanded their creative universe by adding two hot new categories: Non-Branded Entertainment, which seamlessly blends entertainment with brand communication, and Creative Commerce, which connects creativity from strategy to actual sales. Over 20 leading Head of Judges from across the country rigorously evaluated entries under the concept of “Fair. Bold. Human.” to elevate the standard of Thai work to a global level. This year, a total of 1,285 entries were submitted across 20 categories.
Check out the complete list of winners here:
adobo Magazine is an official media partner of Adman Awards & Symposium 2025.
