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New Business: Cloud solutions provider Cequens awards Serviceplan Middle East branding mandate

DUBAI – Independent communication agency Serviceplan Middle Eastrecipient of prestigious accolades such as the Dubai Lynx Independent Agency  of the Year and Cannes Lions Independent Network of the year, has announced a  partnership with CEQUENS, the leading regional cloud communication solutions provider. The news comes as CEQUENS reveals plans for expansion and  development strategy for 2022. With the recent headquarters move to Dubai and  expansion plans into new markets beyond the MEA region, CEQUENS’ most recent  partnership reflects a new era of change for the company.  

Kicking off the exciting partnership with Serviceplan Middle East, CEQUENS hosted a  high-octane, two-day workshop, where top management from the two companies came  together to discuss the CEQUENS brand refresh, existing brand positioning, and plans  for the future. 

As part of the proposed 60-day project, Serviceplan Middle East will present  CEQUENS with an all-encompassing brand strategy highlighting the company’s new  strategic narrative, and creative objectives for CEQUENS’ new brand communication.

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Yara Milbes, CEQUENS vice president in marketing shared, “This is a very  exciting and dynamic time for CEQUENS. As we continue to grow and develop  groundbreaking products and solutions for our clients, starting with an enthusiastic  expansion plan and the recent moving CEQUENS headquarters to Dubai, our brand  refresh activities couldn’t have come at a better time. We are confident that Serviceplan Middle East will come up with a bar-to-none strategy that reflects who we are and what  we believe in as a company.” 

Natalie Shardan, managing director at Serviceplan Middle East commented: “We are delighted to partner with a brand that delivers quality customer experience through  cutting-edge technology like CEQUENS. Understanding how audiences receive and  interact with brands is what we do best. Both companies share a common goal, and  are looking forward to changing CEQUENS’ brand image into a cloud communication  force to be reckoned with.” 

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