Campaign SpotlightPress Release

Campaign Spotlight: Prime Video, Herezie launch third season of The Boys with a bloody, immersive experience

PARIS, FRANCE — To mark the release of the third season of The Boys, the platform’s bloodiest phenomenon series, Prime Video took over the former department store Tati Barbès on June 27 and 28. They invited the fandom of The Boys to enjoy a unique immersive experience: the Human Puzzle. A one-hour journey in total immersion that plunges the public into the ultra-gore universe of the series, during which fans, content creators, and journalists had to reconstitute a real fake body blown up into pieces and spread out in the four corners of the place entirely staged for the occasion.

The experience continued in a second room, in the presence of the Accurate Dream experts, specialized in the fabrication of ultra-realistic fake body parts, to offer guests a mold of their own middle finger, in reference to the iconic F*** from The Boys.

The two Youtubers Raska and Snaptrox also lent themselves to the game in a video holding all the promises of the series, soon available on the YouTube channel of Prime Video France.


Clients: Prime Video France
Senior Social Marketing Manager: Alexandre Andresciani
Creative Project Lead: Aline Cantos
Editorial Manager: Paul Basse
Agence de communication : Herezie
CEO : Andrea Stillacci
Account Director : Leslie Hatchwell
ECD : Etienne Renaux – Paul Marty
ACD : Rodolphe Pinta
CR : Leo Rodriguez
AD : Fantin Colange
Account Executive : Agathe Colliard
Production : Laureen Rigot
Social Lead : Douglas Antonio
Production company : We love art Telephone Maison
SFX: accurate dream

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