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Campaign Spotlight

Campaign Spotlight: Publicis Middle East and KitKat Gives Technology A Break

Phones that freeze. PCs that suddenly restart. And the dreaded rainbow wheel of death. Don’t you just hate being let down by technology? Then again, can you imagine getting over a BILLION requests… Every. Single. Week? Are we not asking too much of technology? Playing on this KitKat launched a campaign showcasing the people behind the voices of Siri and GPS.

2 light and comical films imagined by Publicis Dubaï and brilliantly directed by French award-winning director Vincent Lobelle, to remind us that everyone deserves a break… even technology.

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Credits :
Agency : Publicis Middle East / Dubai
Client : KitKat/Nestle
Business Executive Officer : Emile Douaihy
Brand Communication Manager : Mayssa Abed
Brand Manager : Ghaith Hamed
Brand Manager :  Ziad Jabi
Executive Creative Director : Rana Najjar
Creative Director : Mohamed Bareche
Copywriter : Hani Mohsen
Art Director : Mohamed Youssef El Naggar
Art Director : Saaniya Abbas
Planning director : Jala Fawaz
Client services director : Maya Khammar
Associate Director : Abdel Rahmane Hassouna
Senior communication executive : Sabine Abdallah
Production house : Prodigious
TV Producer : Mayssa Mohamed Ali Al-Azem 
Director : Vincent Lobelle

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