Phones that freeze. PCs that suddenly restart. And the dreaded rainbow wheel of death. Don’t you just hate being let down by technology? Then again, can you imagine getting over a BILLION requests… Every. Single. Week? Are we not asking too much of technology? Playing on this KitKat launched a campaign showcasing the people behind the voices of Siri and GPS.

2 light and comical films imagined by Publicis Dubaï and brilliantly directed by French award-winning director Vincent Lobelle, to remind us that everyone deserves a break… even technology.

Credits :
Agency : Publicis Middle East / Dubai
Client : KitKat/Nestle
Business Executive Officer : Emile Douaihy
Brand Communication Manager : Mayssa Abed
Brand Manager : Ghaith Hamed
Brand Manager :  Ziad Jabi
Executive Creative Director : Rana Najjar
Creative Director : Mohamed Bareche
Copywriter : Hani Mohsen
Art Director : Mohamed Youssef El Naggar
Art Director : Saaniya Abbas
Planning director : Jala Fawaz
Client services director : Maya Khammar
Associate Director : Abdel Rahmane Hassouna
Senior communication executive : Sabine Abdallah
Production house : Prodigious
TV Producer : Mayssa Mohamed Ali Al-Azem 
Director : Vincent Lobelle
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