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Campaign Spotlight: Sophie Muller directs Mettenarrative in short film ‘Sprint Runner’ for Alexander McQueen

LONDON, UK — Alexander McQueen launches a new film directed by award winning director and visual artist Sophie Muller (PRETTYBIRD), featuring the Sprint Runner sneaker worn by singer, songwriter, and renowned dancer, Mettenarrative.

Inspired by Mette’s fiercely beautiful physicality, the film is the ultimate expresion of empowerment through clothing. Mette wears a corset dress with oversized silver metal hook-and-eye detailing and an asymmetric drape skirt in both black and tea rose satin. The dresses are teamed with the McQueen Sprint Runner in classic white.


A modern and streamlined variation of a classic running sneaker, the Alexander McQueen Sprint Runner was first seen on the women’s Spring/Summer 2022 runway. It has a laced, metal-free white leather upper and an exaggerated rubber sole. Available in all white with a white counter heel or in white with a contrast black leather counter heel and in seasonal colors reflecting the palette of both men’s and women’s ready-to-wear, all are finished with an Alexander McQueen signature and three-dimensional McQueen seal.

Mettenarrative is a dancer, actor, and musician. Having toured with Pharrell Williams, she came to prominence in the music video for Lemon by N.E.R.D., featuring Rihanna. She has appeared as an actress in Hustlers and in The Old Guard and from 2019 and throughout the pandemic Mette focused her talents on songwriting.

“Sprint Trainer” is the 2nd out of three accessories films directed by Sophie Muller and commissioned by Sarah Burton for Alexander McQueen.

“Sprint Trainer” was shot at Wapping Power Station, and PRETTYBIRD Director Sophie Muller worked closely with Mettenarrative, using her prowess as a skilled performer to inspire the creative around the film. The film is about the physicality, rhythm, and emotion of movement. Mettenarrative is incredibly powerful and athletic throughout the film, pushing herself to the limit. Beautiful yet authentic and emotional in her desire for physical perfection. This was achieved by using different camera speeds and angles, whilst capturing the emotions and character of Mette as the object of our fascination.

Alexander McQueen – Sprint Trainer
A film by Sophie Muller featuring Mettenarrative
Commissioned by Sarah Burton Creative Director at Alexander McQueen

Alexander McQueen
Chief Communication & Marketing Officer: Paolo Cigognini
Global Digital Communications Director: Calandra Caldecott
Head of Production: Judith Paternoster
Production: Aliia Galimova
Production Coordinator: Yasmine M’Rabet

Wardrobe: Sid Barton
Design: James Norton
Hair Artist: Ali Pirzadeh
Hair Assistant: Tommy Stayton

Make-up Artist: Bea Sweet
Nails: Marta Nagorska
BTS Photographer: Rowan Greig

Production Company: PRETTYBIRD
Co-Founder UK / Exec Producer: Juliette Larthe
Head of Production: Fiona Bamford-Phillips
Producer: Benji Landman
Production Assistant: Lottie Lindsay-Beavan
1st AD: Clara Paris
2nd AD: Lucia Ritucci
Runner: Hugo Foley
Runner: Josh Haselden
Runner: Peace Ogbuani
Runner: Shaniece Scott
Runner: Naurin Chowdhury

Director of Photography: Joel Honeywell
Focus Puller: Hopi Demattio
Clapper Loader: Kairo Jones
Camera Trainee: James Groves
Steadicam: Josh Brooks
Stills Camera Operator: Jess Pearson
Underwater Camera Operator: Rob Franklin
Grip: Tom Stansfield
Grip: Paul Mammone

PR: Lee Sharrock
Video Playback: Von Adams
DIT: Ash Daniyan

Location Manager: Kim Fenton
Location Assistant: Lottie Turner

Gaffer: Tom Nowell
Electrician: Cleo Vogler
Electrician: Andy Gonsalves
Electrician: Gregory Britten

Rigger: Nick Curry
Wires Rigger: Andy Thompson
Generator Operator: Taylor Egan
Generator Operator: Eleanor Waller

Art Director: Nancy Brown
Prop Man: Ed Kellow
Art Department Assistant: Harrison Clark
Art Department Runner: Lili Fletcher

Movement Director: Benjamin Jonson
Stills Camera Operator: Jess Pearson
Medic: Verity Stacey
Cherry Picker Operator: Ian Page Mitchell
Honey Wagon Driver: Martin Dean

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