MADRID, SPAIN – On January 11th Santander’s eLaLiga’s 2020-21season kicked off, boasting 38 teams from Santander’s LaLiga and SmartBank’s LaLiga. To get things started, Señora Rushmore presents a new piece in the “What Cannot Be, Can Be” campaign, one that calls to mind the greatest feats of football in Spain, a country with a tremendous football tradition, and one that promises to replicate that same success in the digital world.
The new spot by the Madrid-based agency is once-again directed by Keane Parce and produced by Blur, and post-production is handled by Bliss. Developed under the concept “What Cannot Be, Can Be”, the protagonist is a gardner who know what this country is capable of when it comes to football.
eLaLiga Santander is EA Sports FIFA21’s official competition in Spain, which unites the collaborative efforts of La Liga and Electronic Arts (EA), its developer. The championship began with the 2017-2018 season with 10 clubs and this season, includes 38.
CREDITS
Campaign: eLaLiga, “What Cannot Be, Can Be”
Creative Team
Creative Director – David Titos
Art Director – Marta Taboada
Copy – Marc Xifré
Account Team
General Director – Clemente Manzano
Account Supervisor – Laura Herrera
Account Supervisor – Maitane Fernández
Production Team
Production Company – Blur
Director – Keane Pearce Shaw
Producer – Mario Forniés, Aldo Guenther
Post-production – Marisa Mesonero
Agency Producer – Iñaki Soriano (Freelance For)
Animation Production Company – Bliss
Producer – María Soler
Media
Digital media & social media
