Campaign SpotlightPress Release

Campaign Spotlight: TBWA\Hong Kong’s short amplifies Standard Chartered Bank’s “Invest from Home. Bank from Home” Message, During Social Distancing

HONG KONG – Standard Chartered Bank (Hong Kong) Limited has launched a new campaign, “Invest from Home. Bank from Home”, as the city performs social distancing to tackle the outbreak of COVID-19.



While Standard Chartered has temporarily closed some of its branches, the integrated campaign showcases various digital tools and services that help customers continue to fulfil their investment and banking needs from the safety of their home.

These include:

  • My RM – a new wealth management tool that supports document and file sharing, screen sharing, text chat and audio call. Customers can interact with their relationship managers from home in a seamless, secure and convenient way.
  • SC Live – live streaming session that provides market analysis and allows customers to interact with experts.
  • Stacy – a virtual assistant that provides products and services information 24×7.
  • SC Pay – instant interbank money transfer via Faster Payment System.
  • Mobile FX – a one-stop FX platform with price alerts and latest update on the FX market.Fund Select – carefully selected high-quality funds to ease selection.

The upbeat two-minute film, developed by TBWA\Hong Kong, captures the continued zeal of Hong Kong people during the crisis, with a story that succinctly connects all of these digital services under one household.

“The campaign was created to encourage people to stay safe, and to invest and bank from home. But we also wanted to inject a sense of positivity during this challenging time. For Hongkongers, no matter what happens in life, up or down, our lives will not be disrupted – we carry on the best we can,” said Jan Cho, Managing Director of TBWA\Hong Kong.

“As our lives become more inseparable from digital devices, Standard Chartered has invested heavily in recent years to enhance our digital capabilities to provide better services to our clients,” said Esmond Mok, Regional Head, Corporate Affairs & Brand and Marketing, Greater China & North Asia, Standard Chartered. “At the same time, we understand that personal touch is a key foundation for our relationship with clients. We are committed to offering quality products and services to our clients, especially in the time of crisis, with our digital tools and professional staff, regardless of where they are.”

The campaign is running on television, print, social media and digital.

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