Campaign SpotlightPress Release

Campaign Spotlight: Subway’s iconic Sabweh character swings into the scene at Pavilion Kuala Lumpur

Subway Malaysia brings its beloved mascot to life through interactive experiences in Kuala Lumpur and Penang

KUALA LUMPUR, MALAYSIA — Subway Malaysia’s first-ever locally inspired mascot, Sabweh, is ready to star in his very own 3D adventure at the iconic Pavilion Kuala Lumpur 3D Billboard.

Sabweh, The brainchild of Malaysian artist Ernest Ng, famous for his viral “Don’t Like That La Bro” webcomic series, represents Malaysians’ love for Subs. The iconic character first made his debut across Malaysia with limited-edition Raya packets during the Hari Raya festive season.


“The culture and personality of Malaysians has always been an important element in my work. I truly hope Sabweh can bring joy to the people while embracing the unique way Malaysians love Subway” Ernest said on the design of the mascot.

Flaunting his Malaysian spirit along with Malaysia’s favorite Tuna sub and the limited-edition Seafood Patty Sub, fans can catch Sabweh’s One Foot Closer 3D scene at Pavilion Kuala Lumpur’s Crystal Fountain from 10th June to July 2022.

To join in the joy and excitement, Sabweh personally invites all Malaysians to drop by his ‘open house’ in the upcoming “Subway Mini World” exhibitions in July 2022. As part of the exhibitions, Sabweh is traveling across the states with the first exhibit happening at Tiffin at The Yard in KL and the second popping up in Queensbay Mall, Penang the week after!

Subway Mini World celebrates Subway’s long history in Malaysia. Throughout the exhibit, guests will be taken through a journey of miniature Malaysian landscapes beautifully crafted by MinNature Malaysia.

The Subway Mini World exhibit will take place at Tiffin The Yard, KL from July 8 to 10, 2022, and the second installment happens at Queensbay Mall, Penang from July 15 to 17 2022. Mark your calendars!

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