Campaign Spotlight

Campaign Spotlight: TBWA\India’s One Mindful Mind Workbook Helps Parents Turn Into Counsellors

SINGAPORE – Anchoring on the World Health Organization finding that one in every four children are suffering from mental issues including depression, anxiety, and mood disorders, TBWA\India created a workbook that converts any parent into a counsellor.

Researched by the Pediatric Psychology Department of Neurogen, the One Mindful Mind is a collection of five mental tools:

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  1. Feeling Flashcards: a twelve-card collection illustrating children’s complex emotions.
  2. Mood Journal: a journal where children can jot down or draw their thoughts; also inclusive of a mood wheel that can easily indicate the emotions a child is feeling.
  3. Thought Cards: the cards can be used for art therapy as some parts need to be colored.
  4. The Mindful Workbook: an interactive book for self-reflection through stories and exercises.
  5. The Parental Guide: this collates available materials in the market to help improve children’s well-being including digital applications, audio and visual resources, and books.

The One Mindful Mind won the Print & Publishing Spikes Grand Prix at Spikes Asia 2019 and has previously bagged two Bronze lions at the Cannes Lions Festival of Creativity this year under the categories: Print & Publishing and Health & Wellness.

In collaboration with the NeuroGen Brain & Spine Institute, the campaign is designed to open communication between parent and child and strengthen their mental health.

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