Tesco will unveil its 2019 Christmas campaign with a 90 second TV advert during the launch of ITV’s “I’m A Celebrity…Get Me Out Of Here!”. The campaign will celebrate how Tesco has helped deliver Christmas to the nation for the last 100 years.
The new advert will see a Tesco delivery driver take centre stage as he embarks on an unexpected, whirlwind journey through the decades, up and down the country.
There is a special delivery to make to Winston Churchill at No.10 and something for ‘the Palace’. The driver and his van will pay a visit to the classic 1980’s game show, Bullseye, as well as popping into parties (even a rave) throughout the century.
In every era, the advert will hero the tempting Tesco food and drink available this Christmas, from a Tesco Finest bronze turkey and all the trimmings, to show-stopping desserts like the Winter Spice Roulade and Tesco Finest Chocolate and Clementine Cake. A number of wines from the supermarket’s award-winning own label range will also feature.
The Christmas campaign will tie in with Tesco’s Centenary activity this year, which has been running throughout 2019 and has highlighted 100 years of great value by bringing back iconic characters from the past including Mr Blobby, Des Lynam and Morph.
Set to the soundtrack of Sleigh Ride by The Ronettes, it was directed by Traktor, a renowned group of film-makers, who over the last decade have won more awards than any others in the industry.
The Christmas campaign will comprise TV, press, OOH, radio, digital, social, in-store, PR and experiential. Media planning and buying has been handled by MediaCom. BBH has also created a bespoke AR Lens with Snapchat, as well as a Facebook arcade game, in which customers can go behind the wheel of the Tesco delivery van themselves.
Alessandra Bellini, Tesco Chief Customer Officer, said: “2019 marks 100 years of Tesco helping families up and down the country celebrate Christmas. With the help of a delivery van, a cast from across the decades and little bit of magic, we’re telling that story.”
Tom Drew, Creative Director at BBH London, said: “Tesco have been helping the nation deliver Christmas for 100 years. That’s pretty magical. We just needed to add a little sparkle to the story.”
CREATIVE CREDITS – BBH x Tesco Christmas
Client name and title:
Chief Customer Officer – Alessandra Bellini
Marketing Communications Director – Emma Botton
Head of Campaigns – Ben Sherburn
Campaign Manager – William Botterill
Campaign Assistant – Suzie Kirton
BBH Creative Team: Marc Rayson & Callum Prior
BBH Creative Director: Tom Drew
BBH Tesco Head of Art: Uche Ezugwu
BBH Senior Strategist: Lucy Moody
BBH Strategy Director: Simon Gregory
BBH Business Lead: Samantha McLeod
BBH Senior Account Director: Laura Brady
BBH Account Manager: Harry Warburton
BBH Account Executive: Claudia Richardson
BBH Producer: Joe Pawsey
BBH Assistant Producer: Kurtison Bailey
Production Company: Stink
Executive Producer: Jon Chads
Producer: Lucy Gossage
DoP: Alex Barber
Post Production: MPC
Editor/Editing House: Adam Spivey at The Assembly Rooms
Sound: Sam Ashwell and Ben Gulvin at 750mph
Talent and Licensing Consultants: The Bourne Consultancy
TV Materials: ITV Archive
BBH Senior Account Director: Philip Mattinson
BBH Account Manager: Zoe Harris
BBH Producer: Chris Sellier
BBH Assistant Producer: Beth Mechem
Photographer: Myles New ℅ Rare by Trayler
Rare Producer: Kay Edwards
Food Stylist: Marina Filippelli
Prop Stylist: Tony Hutchinson
BBH Creative: James McComb
BBH Account Director: Luke Abbott
BBH Producer: Kevin McCloat
BBH Producer: Ali Terrell
BBH Account Manager: Danni Blakeslee
Media agency: Mediacom