Campaign Spotlight

Campaign Spotlight: TGH Collective Goes Vertical for CIMB Bank BusinessGo, Highlighting its Benefits in an Innovative and Fun Way

SINGAPORE – TGH Collective, an independent boutique agency founded by ex JWT Regional ECD, Tay Guan Hin, has picked up new account wins over the last few months. The first of which is CIMB Bank Berhad, Singapore branch as a project. The integrated campaign for BusinessGo showcases a refreshed suite of services catered to small and medium-sized businesses.


A series of vertical videos were created to reach busy entrepreneurs and business owners on the go. “Today’s mobile landscape is more cluttered than ever. In order to stand out, innovative content is needed to grab eyeballs within seconds,” explains Tay Guan Hin, Founder/GCCO of TGH Collective.

“Each vertical video is designed to engage the mobile user, bringing alive BusinessGo’s benefits in an innovatively fun way,” continues Tay. “Vertical storytelling allows brands to push the boundaries in social marketing, creating fresh ideas that resonate with the behaviour of today’s mobile consumer.”

The videos feature a business owner struggling with services offered by others. Using the vertical space as a creative canvas, things take an unexpected twist when he moves over to CIMB BusinessGo.

The campaign, consisting of vertical videos, print, posters and online channels, breaks mid September across Singapore.  For more information, please contact Tay Guan Hin at or call (+65) 8288 8609.



Agency: TGH Collective

Film Director: Richard Koh

Executive Producer: Gerard Peter

Producer: Azlan Som

Producer: Ahmad Khalili

Visual EFX Supervisor: Ali Jahadi

Visual EFX and Comp: Ali Hadian

Editors: Chan Sing Yee & Hooman Rasuli

Director of Photography: Ven Soma

Audio: Hooman Rasuli

Production Designer: Khairul Mohd Dan

Gaffer: Kayee

Stunt Co-ordinator: Rubindran Nair

Casting Director: Haslam Yusof

Wardrobe Stylist: Siti Farah

Makeup Stylist: Marlia Leryani

Production and Post-Production: Pixelpost Sdn Bhd

About TGH Collective

TGH Collective, The Gung Ho, is an independent boutique agency. We believe in the power of the collective by assembling the most passionate specialists in their field to develop the most effective innovative solutions to solve business challenges. We are driven by a desire to deliver the most innovative solutions, driven by passion in a data driven world. Visit for more details.

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