Campaign Spotlight

Campaign Spotlight: The-Artery creates playful campaign for freelance service online marketplace Fiverr.

NEW YORK, USA — By going against the flow of mainstream growth tactics, Fiverr helped this aquatic business succeed in creating a new logo, running a digital campaign, and hiring a new CMO — even if things didn’t quite go as planned.

Helmed by director Alon Seifert, this web film, entitled “Don’t Go With The Flow”, follows a chatty, entrepreneurial fish whose swimming school has grown exponentially after using resources from Fiverr.


TheArtery is composed of some of the most talented directors and post production experts in the industry, led by founder and CCO Vico Sharabani. Their impressive portfolio includes collaborations with Fortune 500 companies like NikeMercedes-Benz, and Under Armour, documentaries with none other than Beyoncé, and star-studded films like The Grand Budapest HotelMidsommarMarriage Story, and Ocean’s 8.

Script – Alon Seifert
Creative Manager at Fiverr – Tal Moravkin
Creative Team Lead at Fiverr – Nimrod Maiman Motion Graphic Design at Fiverr – Ido Sapir
Producer – Keren Chika Gdalyhau
CCO: Vico Sharabani
Production Company: The-Artery
Director: Alon Seifert
EP: Deborah Sullivan
Edit, Animation, Post: The-Artery
Producer: Michael McCarthy
Editor: Mark Grassia
Flame artist: Dan Tomer
CG Supervisor: Yuval Levy
Animation: Lucas Savarese, Ohad Bracha
CG Lighting: Victoria Carolina
Color Grading: Steve Picano
Sound Design – Asaf Bitton
Voiceover – Daniel Lear

Partner with adobo Magazine

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