Campaign Spotlight

Campaign Spotlight: “The Gift” – A Christmas tale brought to you by BETC Paris and Manor

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SPECIAL EVERYDAY – That is Swiss department store Manor’s commitment: make every day special. So, when it came to Christmas, the most special day of the year, they had to think of something out of the ordinary. 

After last year’s success with the animated film “The Drawing”, BETC Shopper once again turned to director Kevin Grady from multi-awarded directors collective AgainstAllOdds to create this year’s Yuletide tale, produced by Passion Paris. 

THE GIFT is a spin-off from last year’s film, in the same spirit but this time the hero of the film is one of Santa’s little Elves. Elfred for those who know him. 

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How will Elfred react when a little boy discovers the great secret of the Manor store? 

Action, humor and tenderness, are the magic ingredients of this heart-warming Christmas tale, with which Manor hopes to bring Christmas magic to all the Swiss homes and wish them all a very “special” and merry Christmas!  

Watch the campaign here: 

CREDITS: 

CLIENT MANAGEMENT​

Stéphane Maquaire – Directeur général de Mano

Sandra Kottenauer – Brand director Manor

Jennifer Frame – Head of non food communication Manor

 

AGENCY MANAGEMENT:

Nathalie Jacquier 

Charlotte Picq 

Elodie Monsallier

EXECUTIVE CREATIVE DIRECTOR 

Rémi Babinet​

CREATIVE DIRECTORS 

David Soussan & Marie-Eve Schoettl

COPYWRITER

Nathalie Dupont​-

ART DIRECTORS

Francis de Ligt

Fanny Branger (DA Assistant)​

TRAFIC ​-

Alexandra Chini

TV PRODUCER

David Brakha​-

PRODUCTION COMPANY

Passion Paris​-

DIRECTOR

AgainstAllOdds

SOUND PRODUCTION 

Schmooze​-

COMPOSITOR

Sanjiv Sen

Partner with adobo Magazine

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