Friends before partners, the dynamic five behind the Filipino independent agency The Huddle Room continue to inspire the spirit of bayanihan to deliver excellent work year after year.   

Through its five years in business, the Huddle Room succeeded in transforming itself from a mere media consultancy group to a leading full-service and digital communications agency. 

The company’s success can be traced back to a bayanihan of five friends and now managing partners Dimples Cruz, Julia Garcia, Reena Robles, Patricia Dizon, and Eugene Manalo. Bayanihan is a Filipino term that refers to unity and cooperation in a community to achieve a purpose. Five years ago, they shared the vision to build an independent local agency at the height of big multinational firms dominating the industry.