MANILA, APRIL 22, 2013 – TBWA\Santiago Mangada Puno’s short film ‘ t of Life’ for Energizer/Manikako is the sole entry from the Philippines to make it as a contender for the Webby Awards along with work from BBH for Google, Microsoft, DDB and Forsman & Bodenfors in the Online Commercials category.
In two and a half minutes of still life, ‘ t of Life’ chronicles the blossoming love story between a toy robot (Blitz) and a doll (Lily). The film was created to encourage prospective volunteers to Manikako’s cause – fostering creativity among children through the art of doll making.
TBWA\SMP has won awards for ‘ t of Life’ from major advertising festivals like AdFest (Thailand), Spikes (Singapore) and Kidlat (Philippines), on top of public approval at five million combined views and a not a single cent spent on media.
Presented by the International Academy of Digital Arts and Sciences (IADAS), the Webby Awards is reckoned as the Oscars for the web. It has been around since 1996 and is curated by a 1000-strong jury panel composed of web experts, creatives, business figures and former award winners.
