However harmless a mere plastic bag may seem to us, it’s an extreme danger to thousands of animals in the oceans that represent severe suffering (and even death). Sea Shepherd, an NGO focused on the conservation of marine wildlife tackles this issue once again with a new plastic awareness campaign.

“The plastic you use once tortures the ocean forever”, is the campaign’s main message that is conveyed in 3D ads depicting marine animals such as seals and turtles in extreme agony caused by discarded plastic bags. The images have been created in partnership between Tribal Worldwide São Paulo and DDB Guatemala, with the 3D production developed by Notan Studio

“Unfortunately, a small and thoughtless action in our daily life can cause huge damage to nature without us even realizing it. In this campaign, we aim to remedy this by reaching the largest number of people possible, bringing awareness to the fact that with small and easy steps, we can ensure that terrible scenes like these do not happen,” says Guiga Giacomo, Executive Creative Director at Tribal Worldwide São Paulo.

In addition to the print and posters, social media and digital media pieces have been developed, and further information about the negative impact of plastics in the oceans is available at The online content also highlights tips to reduce the use of plastic on a daily basis.

Sea Shepherd carries out beach clean-ups worldwide. The US branch of the organization has a campaign entitled “Operation Clean Waves,” which collects marine debris that accumulates on offshore islands and in the middle of the ocean. Sea Shepherd also works with scientists to study the effects of microplastics on marine species.

“Scientists warn that in 2050 there will be more plastic in the oceans than fish in the sea,” said Sea Shepherd founder and president Captain Paul Watson, concluding, “Sea Shepherd is committed to preventing this from happening – because if the oceans die, we die.”



Client: Sea Shepherd
Agencies: Tribal Worldwide São Paulo e DDB Guatemala
3D Production: Notan Studio