Campaign Spotlight: The Thai Health Promotion Foundation Releases a PSA for Smokers in the Form of a Gunfight


BANGKOK, THAILAND – For many years Thailand health officials have been trying to educate its citizens on the danger of secondhand smoke. Some smokers may be aware of that and try to distance their smoking in order to avoid harming others. However, most people do not know that the toxic smoke travel farther than what they thought, and faraway doesn’t necessarily mean safe.

To address this, the Thai Health Promotion Foundation partnered with creative agency Alpha 245 Thailand to educate smokers and non-smokers of this fact through a Retro Thai style short film.

Thai Health Promotion Foundation - Gunfight

Although the film is completely in Thai, the message is clear: unlike gun fighting, smoking does not need a target to harm others. Moreover, there is no safe distance from hazardous smoke.


Creative Credits

Title: Gunfight

Client: Thai Health Promotion Foundation

Product/Service: Thai Health Promotion Foundation

Creative Agency: Alpha 245 Thailand

Chief Creative Officer: Sompat Trisadikun

Executive Creative Director: Ariyawat Juntaratip

Creative Director: Sarut Yungcharoen

Art Director: Sompat Trisadikun 

Ariyawat Juntaratip 

Sarut Yungcharoen 

Pradipa Charnpinyo 

Nararut Opasprayoon

Copywriter: Kittinat Prasomsap

Account Management Director: Tida Vibulvanich

Account Director: Kanitta Chartpong

Account Manager: Veerin Lertsirimongkonkul

Account Executive: Maythavee Jariyanoppanan

Agency Producer: Sompetch Nuntasinlapachai

Agency Editor: Kemachad Gunpai

Production Company: Factory01 Co., Ltd.

Film Director: Wuthisak Anarnkaporn

Production Producer: Rungtawan Nanthasaen

D.O.P.: Pasit Tandaechanurat

Editor: Sippanart Olarnsaritkul (Matad Co., Ltd.)

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