JAKARTA, INDONESIA – OMG Indonesia has been appointed as the media agency of record for The Arnott’s Group, following a competitive pitch process that concluded in August 2025. The remit includes media planning and buying across The Arnott’s Group’s portfolio of beloved brands in Indonesia, such as Good Time, Nyam Nyam, and Tim Tam.
The pitch, which began in June 2025, saw participation from WPP Media (incumbent), OMG Indonesia, and a local independent agency. Following the review, The Arnott’s Group selected OMG Indonesia for its strong strategic framework, consumer understanding, and data-driven media capabilities.
“We are delighted to partner with OMG in Indonesia in the recent pitch that just concluded,” said Andika Pratama, Marketing Lead for The Arnott’s Group Indonesia. “Their deep understanding of Indonesian consumers, combined with strong strategic and media capabilities, gave us the confidence that they are the right partner to accelerate Arnott’s growth. We look forward to building even stronger connections with our consumers, unlocking the full potential of our brands in Indonesia, and ultimately creating delicious moments that truly matter.”
Under the new partnership, OMG Indonesia will leverage its proprietary Omni open operating platform to design data-powered consumer journey strategies for The Arnott’s Group — combining insights, performance measurement, and precision media execution to enhance consumer engagement.
Creative and Media Services, OMG Indonesia
Rohan Mahajan, Chief Operating Officer – Creative and Media Services, OMG Indonesia, added: “Like Arnott’s, we share a vision of delivering bold and transformative experiences that delight consumers at every touchpoint. The consumer journey approach we’ve designed for Arnott’s is powered by Omni, which harnesses data and insights to drive meaningful connections. We look forward to partnering with Arnott’s to chart the next chapter of growth and success in Indonesia and push the boundaries of innovation.”
With this win, OMG Indonesia strengthens its position as a trusted partner for global and regional brands looking to navigate Indonesia’s fast-evolving media landscape. The partnership marks a significant milestone in The Arnott’s Group’s mission to further localize its marketing and deepen its connection with Indonesian consumers.
