From left to right: Jonathan Joson, Karina Paguia, and Kaye Enriquez

Entropia CBR Senior Partner and Country Head Eduardo Mapa, Jr. recently announced the appointment of Jonathan Joson as Partner for Strategy and eCommerce; Kaye Enriquez as Principal for Data Analytics, Insights, and Media Performance; and Karina Paguia as Director for Integration and Business Results.  

Entropia CBR is the first international expansion by Entropia, the fast-rising Independent Malaysia-based new age marketing consultancy and the freshly-minted Agency of the year at this year’s Markies.

“We believe that the future of commerce is in Anticipatory Intelligence – where its deployment allows our clients to grow their business, care, and serve their customers better in this changing marketing landscape. Their collective experiences in data, strategy, e-commerce, and client management are integral in building our commitment to helping our clients adapt.” Said Mapa

Jonathan Joson was the Campaign Asia-Pacific SEA Planner of the Year (2012) and Campaign Asia-Pacific 40 Under 40 (2013). He had stints in Havas, Red Fuse HK, Google Philippines and has founded e-commerce companies Boozy.PH and HairMNL.

Kaye Enriquez has charted a career in digital strategy, media, and platform development, and analytics. Before joining Entropia CBR, Kaye was with Ogilvy, serving as Insights and Analytics lead for the ASEAN social hub network of Coca-Cola Far East.  She also had stints at Havas and TBWA.

Karina Paguia brings with her a wealth of experience in client management having handled a diverse spectrum of clients across various categories such a Globe, Unilab, and Asia Brewery, to name a few.  

Entropia CBR service offerings are driven around the 4C’s – consulting, communication, CX, and commerce using the service and data intelligence ecosystem built by Entropia in Malaysia. The transformation company is designed to help C-suite innovate, lead, and disrupt the category by developing digital transformation roadmaps, digital-first experiences, future-ready platforms and brands, investment planning and innovation prototypes as part of its consulting offering.

The six-month-old transformation company clients include Mundipharma and its Betadine suite, Megaworld, Ogawa, and Angkas.