Campaign Spotlight

Campaign Spotlight: This Flaming KFC Campaign is Battling the Winter that is Coming for the Final Season of Game of Thrones

HONG KONG, CHINA – Ogilvy’s explosive ‘Hot & Spicy’ campaign for KFC is back to celebrate the premiere of the final season of Game of Thrones. The social-led campaign features static and animated visuals of a flame breathing dragon – with the fireballs produced by the beast seamlessly swapped out with KFC’s classic Hot & Spicy chicken.

“KFC has always been part of the cultural conversation, so the upcoming premiere was the perfect opportunity to remind customers that the best way to enjoy the show is by grabbing a bucket of Hot & Spicy to share” said Shirley Chau, Marketing Director – KFC Hong Kong.

As well as launching online, the refreshed campaign will also include 3 additional executions that will feature in print advertising and key outdoor media, which will roll-out in the coming weeks. 


Commenting on the campaign, John Koay, Executive Creative Director – Ogilvy Hong Kong, said “This new Hot & Spicy campaign is a nod to a show that has become a global phenomenon, just like KFC. It really shows KFC at its most playful and is a great example of how brands can leverage pop culture to show their relevance.”



Chief Creative Officer: Reed Collins

Executive Creative Director: John Koay, Matthew Nisbet

Creative Director: Fung Chan, Jim Fong

Art Director: John Koay

Senior Content Designer: Alex Burton

Executive Group Director: iris Liu

Account Director: Rita Lam

Account Executive: Ervan Luk

Photographer: Illusion Bangkok

Illustrator: Illusion Bangkok


About KFC

KFC Corporation, based in Louisville, Kentucky, is one of the few brands in America that can boast a rich, decades-long history of success and innovation. It all started with one cook who created a soon- to-be world-famous recipe more than 70 years ago, a list of secret herbs and spices scratched out on the back of the door to his kitchen. That cook was Colonel Harland Sanders, of course, and now KFC is the worldճ most popular chicken restaurant chain, specializing in that same Original Recipe along with Extra CrispyTM chicken, home-style sides and buttermilk biscuits. There are more than 18,000 KFC outlets in 115 countries and territories around the world. And you know what? Thereճ still a cook in a kitchen in every last one of them, freshly preparing delicious, complete family meals at affordable prices.


About Ogilvy

Ogilvy has been producing iconic, culture-changing marketing campaigns since the day its founder David Ogilvy opened up shop in 1948. Today, Ogilvy is an award-winning integrated creative network that makes brands matter for Fortune Global 500 companies as well as local businesses across more than 120 offices in 83 countries. The company creates experiences, design and communications that shape every aspect of a brands needs through six core capabilities: Brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation, and Partnerships. Ogilvy is a WPP company (NASDAQ: WWPGY). For more information, visit, or follow Ogilvy on Twitter at @Ogilvy and on

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