Campaign Spotlight

Campaign Spotlight: This Valentine’s Day, SKINN by Titan launches a short film celebrating long-lasting love and perfumes

INDIA — SKINN by Titan, a fine fragrance brand, has launched a digital film featuring Bollywood actress Sanya Malhotra and upcoming OTT star Suhail Nayyar just in time to celebrate love on Valentine’s Day. The #BestSaidWithSKINN campaign is a celebration of “imperfectly perfect relationships,” capturing the finer nuances of long-lasting love.

The campaign is based on the question: “What happens after you fall in love?” After the butterflies are gone, it may seem like the spark has gone missing—but happy couples will understand that what’s left behind is a feeling of deep comfort, assurance, and stability. This perspective is beautifully brought alive by this slice-of-life film in which everyday silences and gestures speak loudest.

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In the film, the protagonist gifts beautiful SKINN perfumes. Fragrances can be one of the most thoughtful gifts, as they’re very personal, intimate, and create everlasting memories. Brand SKINN by Titan offers a range of fragrances crafted by the best in class international master perfumers which are custom made for Indian audiences.

“There are often expressions of love that remain unsaid as words fall short while conveying the true depth of feelings. Gifting a fine fragrance to a loved one thus becomes an intimate, and expressive gesture. For this Valentine’s Day, we wanted to capture this true essence of love that runs deep and showcase these imperfectly ‘perfect relationships’ where the little unsaid moments can be rejoiced with SKINN by Titan,” said Ankit Kasliwal, Head of Marketing, Fragrance Division, Titan Company Limited.

Divya Bhatia, Group Creative Director, Ogilvy South added: “For this year’s Valentine’s Day campaign, we wanted to do something that not everyone would be talking about. But something that everyone could relate with. And that’s how we came upon the thought of what happens after you’ve fallen in love. When you’ve settled in the relationship. The reality is, the deeper the bond, the more comfortable the couple is to do their own thing and grow within the relationship. Taking that as a premise we went ahead and created this narrative with a twist. A narrative that celebrates couples for who they are, individually and together. After all, it’s the little imperfections that make each relationship perfect in its own way.”

SKINN by Titan was launched in 2013 for urban, stylish, well-travelled Indian men and women. Designed by award winning perfumers, fine fragrances from SKINN are crafted to suit Indian preferences and weather conditions. 

SKINN has a range of 17 perfumes, including Escapade, Tales, Amalfi Bleu and offers an array of gift sets for its customers. The fragrances are widely available across the country in World of Titan, and all leading dept. stores, authorized dealers and several e-commerce portals.

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