MANILA, PHILIPPINES — Her singing started as just a joke in Showtime. Then she surprises everyone with not just one, but three sold-out solo concerts at the Araneta Coliseum — in 2012 with “AnneBisyosa”, 2013 with “AnneKapal”, and 2018 with “AnneKulit: Promise, Last Na ‘To.” With her return to the Philippines, it’s also fitting for her music career to be resurrected. And thus, #AnnePagbabalik.
Anne returns to the country as a changed woman– now a mother, but that doesn’t mean that she loses her fun, rebellious, and edgy side, very much aligned with foodpanda’s personality.
Relaunching Anne as a popstar, the campaign consisted of releasing four music videos, one song for each foodpanda deal — pandapro, Super Sundays, Mega Mondays, and Epic Deals. Each song was composed in a different musical genre, showing Anne’s range as a true performer.
In order to hype up Anne’s big comeback to the music scene (via the foodpanda deals music videos), and in true K-Pop fashion, a teaser video was first launched and the other four videos lined up for release evenly spaced, keeping her “fANNEatics” always wanting for more.
“The collaborative spirit between client, agency, and production that pervaded the project allowed the team to have a lot of fun with it.” says Ace Saatchi ECD Greg Martin III, “And it certainly shines through in this series of Annergetic videos.”
“foodpanda is the go-to app for great deals and discounts. What better way to reinforce these offers than with a series that features the comeback of Anne’s ‘performance-level’ self”… “The collective effort with the agency and production teams made this campaign Annedeniably fun” –Rommel Rico, Marketing Director, foodpanda
foodpanda is known for its massive deals. But this 2021, they’ve made their deals bigger and better, and even brighter with the addition of the one and only Annebisyosa, Annekapal and AnneKulit, Anne Curtis.
CREDITS
CLIENT:
Marketing Director: Rommel Rico
Marketing Communications Senior Manager: Oya Olalia
Food Delivery and/Loyalty Marketing Manager: Bea Bacani
Food Delivery and/Loyalty Marketing Associate: Raisa Joseph
Pandapro/Dine In Marketing Manager: Sofia Daez
AGENCY:
Advertising Agency: Ace Saatchi & Saatchi
COO and President: Mio Chongson
Executive Creative Director: Greg Martin III
Creative Director: Caye Paras
Associate Creative Director: Denise Ong
Copywriter: Natts Jadaone
Art Directors: Karyl Encarnacion, Da Delos Santos
Strategic Planning Head: Carmen Antunez
Strategic Planning Director: Mel Garovillo
Group Account Director: Cloe Españo
Account Manager: Sernil Peñasales
PRODUCTION
Production House: Film Pabrika Inc
Director: Lyle Sacris
Broadcast Producer: Karen Sto. Domingo
Executive Producer: Jing Lopez
Line Producer: Regina Inocencio
Project Manager: Joy Orio
Staff: Ligel Agahan, Reiner Santiago, Max Sacris
Assistant Director: Cris Pasturan
2nd Unit Assistant Director: Mara Marasigan
DOP: Carlos Mauricio and Mycko David
PD: Adelina Leung
Stylist: Ien Beltran
Make-up: Gina Llanto
Caster: Ejen Vicente
Celebrity Caster: Tess Quijano
Celebrity Hair Stylist: Raymond Santiago
Celebrity Make-Up: Robbie Piñera
Celebrity Fashion Styling and Wardrobe: Maita Bello
Propsman: Bobot Atanacio
Offline: Chris Cantos
Post: Riot Inc.
Grading: Verge Tafalla (Barebones)
