Campaign Spotlight

Campaign Spotlight: Tiger Beer and BBDO Singapore launch two new beers with the #UncageTheUnexpected campaign

SINGAPORE – BBDO Singapore has teamed up with Tiger Beer to launch two new unique, unprecedented and unexpected beers — the Tiger Black and Tiger White.

The first of its kind in Singapore, and the biggest launch of the year for the brand, Tiger Black and Tiger White are the brewery’s take on the classic black lager and German wheat beer.

Strikingly bold, refreshingly smooth, and unexpected in every way — down to its ingredients — BBDO Singapore created an integrated campaign titled #UNCAGETHEUNEXPECTED to showcase a bolder and smoother side of Tiger, never before seen.


The campaign kicked off with a launch film as well as a series of experiential activations.

Throughout the month of August, Tiger Beer will transform regular spaces like streets, lifts, and supermarkets into unexpected bars, letting people taste the two new brews that are vastly different from its predecessor, the classic Tiger Beer.

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