Campaign Spotlight

Campaign Spotlight: Tribute to Diego Maradona shows the places where the Idol made magic

BUENOS AIRES, ARGENTINA – TyC Sports and Mercado McCann have created a tribute to Diego Armando Maradona, representing no other than the Aztec football, which travels around the world to give one last goodbye.

“Diego´s departure makes us feel like we are going through an endless mourning, it generates a wound that is impossible to heal. As a sports brand we had the need to share what we felt with the public, to hug them and let them know that at TyC Sports we also feel that a part of us has left with him”. Expressed Mariano Malvasio, Chief Marketing Officer at TyC Sports.


“Like many Argentinians, we feel the need to tell Diego how much we are going to miss him. The moment we decided along with TyC to go forward with this goodbye, we were careful to find the right tone, a message that touched people´s hearts, that felt genuine, affectionate and respectful, above all. We know that in these days there have been many tributes to Diego, but we felt that one was missing, one that is not more or less important but is key to this story.” Commented Nico Massimino and Juan Pablo Lufrano, Chief Creative Officers at Mercado McCann.

The spot was produced by LADOBLE, filmed by Santiago Charriere and musicalized by Leo Sujatovich.


Advertiser: TyC Sports.
Title: One Last Goodbye.
Creative Agency: Mercado McCann.
Executive Creative Director: Juan Pablo Lufrano, Nicolás Massimino.
Head of Art: Alejandro Isturiz.
Group Account Director: Agustín Castellanos.
Account Director: Sofía Iannuzzi.
Planning Director: Pilar Echeverría.
Digital Director: Silvia Molina.
Production Manager: Agustín Borgognoni.
Production company: LADOBLE.
Director: Santiago Charriere.
CEO: José Arnal.
Executive producer: Adrián Aspani.
General producer: Marco Pilosio.
LADOBLE Spain production: Rodrigo Lema.
LADOBLE México production: Nicolás Spinosa.
Color: Lu Larrea.
Postproduction coordinator: Luis Staffolani.
Editor: Mauro Carpinacci.
Music: Club Atlético Sujatovich.
Sound: Porta Estudio.
Commissioning client: Mariano Malvasio, German Vago y Daniela Gaspar.

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