Campaign Spotlight

Campaign Spotlight: Tuborg Squash gets magically awkward in new campaign

COPENHAGEN, DENMARK – No words are needed to sell your product when you have a guy in a mustard yellow suit performing magic tricks to elevator music. This is a very valid point proven by the new campaign for Danish orange soda Tuborg Squash.

Tuborg Squash | Refreshingly Original


The soft drink has been around since 1936 and to rejuvenate their brand they have just released a new series of spots directed by Holger Karberg, starring Holger Karberg. Without uttering a word (other than “Squash” in the main film), Karberg proves that he is a Scandinavian humor director to watch through his brand of bizarre humor and confident vintage aesthetics.

Historically, humorous commercials have been at the core of the Tuborg Squash brand and after an eight-year campaign hiatus the new spots with the payoff “Refreshingly Original” continue the comedy legacy. Karberg is signed with Bacon who produced the campaign with Wibroe, Duckert & Partners as agency.


Production Company: Bacon
Director: Holger Karberg
Executive Producer: Mette Jermiin
Production manager: Nicholas Perry
1st AD: Stefan Danholm
DoP: Rasmus Videbæk
Chief Gaffer: Morten Kildegaard
Set Designer: UNIT1 v. Lasse Vejby
1st AC: Daniel Parmo
Qtake: Kale Jessen
DIT: Allan Legarth
Art dept. ass.: Frederikke Jermiin
Product Stylist: Sune Såby
Wardrobe: Pernille Holm
Editor: Holger Karberg
Sound Design: Mats Madestam / Sonify
Music: Mats Madestam & Mads Løkkegard / We Do Score
VFX: Kai Hauswirth / Bacon X
Grade: Lasse Selvli / Bacon X
Agency: Wibroe, Duckert & Partners
Client Service: Tina Guldmann
Creative Director: Rasmus Petersen
Advertiser: Carlsberg Danmark / Tuborg Squash
Marketing Director: Christian Sveigaard
Brand Manager: Michelle Lægdsgaard Larsen

Partner with adobo Magazine

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