Campaign SpotlightPress Release

Campaign Spotlight: Watch Nutriasia, DDB Tribal’s new ad ‘Masarap na Love, Masayang Celebration’

MANILA, PHILIPPINES — In time for Pride Month, condiments manufacturer NutriAsia and its digital agency DDB-Tribal Worldwide Philippines have launched a new ad campaign that features a non-traditional family celebrating and taking pride in the love and bond they share.

Dubbed “Masarap na Love, Masayang Celebration,” the campaign video shows how an LGBT couple can serve twice the love to their daughter, who cherishes having two wonderful moms taking turns in taking care of her.

That is, while NutriAsia takes care of making their daily bonding moments happier with food made more delicious by the condiments and sauces that the company makes, making every bonding moment #MasarapMasayaTogether.


“We are happy to be able to share stories like this that teaches how people should embrace all kinds of families. It is a first for NutriAsia to harness stories of families with LGBT parents. We look forward to sharing more stories like this in the future. Happy Pride Month!” said James Lim, Senior Group Category Head for Corporate Marketing and Communications.

The ad can be found in NutriAsia’s official Facebook page and YouTube channel.

Chief Marketing Officer: Ampy Rio
Senior Group Category Head for Corporate Marketing and Communications: James Lim
Content Marketing Manager for Corporate Marketing and Communications: Mels Timan
Tribal Worldwide Philippines:
Managing Director: Diane Chua
Managing Partner: Reginne Cabanban
Executive Creative Director: Dan Pambid
Social Media Director: Drei Peñaranda
Creative Director: Sam Ramos
Creative Director: Kristoffer Bathan
Account Director: Bea Co
Senior Social Producer: Pauline Funa
Art Director: Gabbi Torres
Project Manager: Alfonso Sioson

Partner with adobo Magazine

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