ASIA-PACIFIC – SINGAPORE, MAY 11, 2012: OMD Singapore launched a forecast into the dynamics of the media and marketing pertaining to the retail sector through an event, titled OMD Predicts.
OMD Predicts is a series of industry events that looks beyond today and anticipates what is around the corner to be better prepared in understanding media-usage related consumer behavior and trends. The series is being brought to Asia Pacific for the first time, starting with several countries in the South East Asia region, including Singapore.
The series indicated the dynamic changes in the retail segment and how they could be harnessed to influence purchase decisions with the help of technology focusing on four key themes:
‘Omni-channel’ Retailing – melding the digital and physical worlds through technology
Personalization – driving relevance through better data management
From Transactional to Experiential – creating reasons to engage beyond the sale
Driving loyalty – creating post-sale experiences
The conference featuring speakers from OMD and Omnicom Media Group provided insights on consumer trends in buying behavior in a bid to reveal the future role of media and communications in the retail industry. Key topic that were presented and discussed included: use of innovation in enriching the retail experience, how brands are activating sponsorships in-store to create excitement at point of sale, and the role of consumer data in helping brands reach the right audience in the right context with the right message.
“OMD Predicts is our vision for the future of retail, a future that is not too far away. Innovation and technology are two key areas that are creating new dimensions in the retail environment and building relationships with consumers that go beyond just the transactions. The possibilities are exciting for any marketer and the opportunity is now,” said Sony Wong, CEO, Omnicom Media Group, Singapore.
One of the key predictions that came out of the event was that in the future, in-store experience will be the launch-pad for loyal relationships moving beyond transactions.
Irene Lau, regional marketing manager, Ikano Retail Asia, said: “OMD Predicts Singapore illustrated how the retail landscape is changing and how brands can maximize the opportunities to resonate with the shifts in the consumer’s buying usage patterns. It was a valuable session and had clear takeaways for any brand.”
